Top 40 supplier Sweda Company LLC (asi/90305) announced this week that it has signed an exclusive partnership with fellow supplier BrandCharger (asi/88751). The deal will result in Sweda carrying BrandCharger’s full line of power banks and USB car charger products.
Kellie Claudio, vice president of sales at Sweda, told Counselor that the official partnership came about after a successful trial run over the last few years. “We had chosen a couple of their car chargers to sell in the market for the past three years very successfully,” she said. “We confidently expect to increase the BrandCharger footprint in the U.S.”
For BrandCharger, the deal means getting its full line of products into a Top 40 supplier’s lineup of offerings. “The new partnership between BrandCharger and Sweda is sure to be a wildly successful one,” said Pierce Fabian, BrandCharger’s director of North and South American sales. “And I speak for everyone at BrandCharger when I say that we will work very hard to ensure that the Sweda team is provided the best products to present to their customers.”
For Sweda, the 20th-largest supplier on Counselor’s Top 40 list, this latest partnership adds to its exclusive industry deals with brands such as Oakley bags and Leatherman multi-function tools. The company reported North American ad specialty revenues of $81.5 million in 2013, a 4% increase over 2012.