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Obituary: Murray Gold, Founder Of Hit


Murray Gold, the founder of the firm that later became Top 40 supplier Hit Promotional Products (asi/61125), died of complications of congestive heart failure on April 4. He was 88.

Gold founded Hit Sales Corporation in New York City in the early 1950s, eventually employing more than 225 people in the company’s factory and head office in Manhattan. Hit took a different approach than many industry firms, as Gold maintained a no rebate policy that benefitted both manufacturers and customers. After researching techniques used in Germany, Gold launched Hit’s Diamond Cut line, which mimicked fine metals. Under Gold’s leadership, Hit also secured a sizeable contract from Texas’ Humble/Esso Oil Company, producing products for the famous “Put A Tiger in Your Tank” sales program.

By 1970, Gold sold Hit Sales to Chicago-based Consolidated Foods Corporation, which became Sara Lee. Gold went on to hold leadership positions at the COSCO division of Con Foods, which included Hit Sales, Colt & Dumont, Dexter Press and MWM Color Press. COSCO was later purchased by Arthur Schmidt, whose son Bill moved the firm to Florida and hired Gold as a consultant.

Funeral services for Gold were held in Florida, where Prime Line’s (asi/79530) Bob Lederer – a former manager at Hit Sales – was among the speakers. In lieu of flowers, donations in the name of Murray Gold can be made to the Dana-Farber Cancer Institute – Daniel Byron Fund c/o Dana-Farber Jimmy Fund, 10 Brookline Place, Floor 6, Brookline, MA 02445-9924.

Family and friends have scheduled a celebration of Gold’s life for tomorrow night, April 16, in midtown Manhattan. For details, contact Jeff Gold at

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