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River’s End Names New CEO, Receives Capital Investment


Counselor Top 40 supplier River’s End Trading Company (asi/82588) has appointed John Maher its new chief executive officer and secured a private equity investment from firm GCI, the Minnesota-based apparel company announced this morning. Specific terms of GCI’s financial commitment were not disclosed, but River’s End expects the investment to support the growth of its apparel brands and decoration services.

“GCI’s investment in River’s End Trading Company aligns with our strategy to foster sustainable, mutually rewarding partnerships with passionate people who lead innovative companies,” said Bill Schleicher, GCI’s president, in a statement.

Maher, meanwhile, has taken over the top leadership position at River’s End, replacing longtime executive Dick Ward. Formerly, Maher was a key officer at Lands’ End Outfitters (asi/250566), most recently serving as senior vice president and general manager.

“I am excited to be part of the River’s End Trading team of employees, sales representatives and partners as we build on the solid foundation that has made the company a top corporate and golf apparel supplier,” Maher said. “It is a dynamic time for River’s End Trading Company. I look forward to leading the team, building strong partnerships and delivering on our growth strategies.”

Counselor ranks River’s End Trading Company as the 17th largest supplier in the industry, after it reported 2012 North American ad specialty sales of $92.7 million. Follow Counselor PromoGram next week for more information on this story.

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