Minnesota-based Proforma Powerhouse Solutions (asi/300094) and its co-owners, Brad and Paula Klingman, have announced a multi-million dollar partnership with MyPillow, a manufacturer of premium open-cell, poly-foam pillows. Going forward, Proforma Powerhouse Solutions will provide MyPillow with a variety of promotional products and marketing resources.
“Only Proforma has been able to be the complete solutions provider we were looking for to take our brand to the next level,” said Mike Lindell, CEO of MyPillow. “Proforma Powerhouse Solutions has been like an extension of our marketing staff, without being an extension to our payroll. Brad and Paula have helped us increase our sales by truly understanding our products and mission, and using their resources to elevate our position in the market.”
In addition to offering promotional items, Proforma Powerhouse Solutions sources and coordinates printed products like brochures, decals, in-store signage, and tradeshow booths. “Leveraging Proforma’s relationships with the top suppliers in the industry means we are able to provide a wide range of products and services with exclusive pricing, unrivaled service and delivery and innovative solutions,” said Brad Klingman. “The Proforma Vendor Network has been a major key in securing this multi-million dollar account.”
Dan Whitehead, Proforma’s chief sales officer, helped the Klingmans in analyzing MyPillow’s business challenges and finding solutions. “The Klingmans have employed all their resources to develop a highly successful and profitable partnership with MyPillow,” said Whitehead. “I am personally dedicated to helping our owners identify these types of enterprise level opportunities. Working with our North American major accounts team, we have been able to add more than $55 million in new opportunities to Proforma owners’ pipelines this year.”