Minnesota-based supplier WinCraft, Inc. (asi/361600) is producing thousands of promotional products for this year’s Super Bowl – a company tradition for more than three decades. “We’re licensed and have been for 46 years with the NFL,” WinCraft CEO Dick Pope told Counselor, in an interview this week. “We’ve been doing Super Bowls for the last 35 years.”
WinCraft will be producing 40 lines in total, ranging from towels, flags and pennants to decals and clocks, all bearing the logos of the Seattle Seahawks and the Denver Broncos – the two teams that will meet in Super Bowl XLVIII on February 2 in New York. WinCraft presold the Super Bowl market, Pope said, and began shipping some products one day after the NFL conference championship games. The items are being manufactured at 10 facilities in Minnesota and Wisconsin. “The items are being sold all over the country, but Denver and Seattle are the two biggest markets,” Pope said.
Founded in 1961, WinCraft is the NFL’s oldest continuous licensee. The supplier is also a licensed retail and promotional product manufacturer for several other professional sports leagues, including Major League Baseball, Major League Soccer, the NHL, and the WNBA. WinCraft has manufactured products for the Olympics and the FIFA World Cup, as well.