The 52nd annual PSI Show, Europe’s largest promotional products event, kicked off yesterday to crowds 20% higher than last year’s opening day. “I am very happy today because we succeeded in presenting this year’s PSI Show with an entirely new look and feel, showcasing new creative approaches and the latest trends in design and fashion,” said Michael Freter, the show's managing director. “The result is impressive: an amazing wealth of new formats that demonstrate how sexy promotional products can be.”
This year’s 852 exhibitors, down from 962 in 2013, are from 33 countries. “Yes, the show is smaller from an exhibitor standpoint, but I’ve been exhibiting at this show for many years and this is one of the most successful,” said Rene Adda, owner of the Paris-based supplier Lexon. “Because some of my larger competitors aren’t here, I’m getting much greater traffic.”
Albert van der Veen, CEO of Xindao, one of PSI’s largest exhibitors, noted that the number of catalogs sold (in Europe it’s common for suppliers to charge for their catalogs and samples at trade shows) to attendees on the first day of the show doubled over last year. And John Lynch, CEO of Krakow-based Lynka Promotional Products, noted that his booth traffic was up “about 25%” YTD.
ASI’s president & CEO, Tim Andrews, will be delivering an address later today to a group of international promotional professionals, detailing the state of the North American ad specialty marketplace and sharing highlights from ASI’s latest Global Ad Impressions Study, which surveyed how end-users feel about promo products. The survey was conducted worldwide, including in European cities like Rome, Madrid, Berlin, Paris and London. In that vein, at yesterday’s open press conference, Patrick Politze, chairman of GWW – the General Association of the German Promotional Products Industry – noted that the German promo market had 3.4 billion euros in sales in 2013, down 1% from the previous year.
The 53rd annual PSI Show will be held from January 7-9, 2015. For more information, go to www.psi-network.de.