You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

PSI Show Attendance Up 20% On First Day


The 52nd annual PSI Show, Europe’s largest promotional products event, kicked off yesterday to crowds 20% higher than last year’s opening day. “I am very happy today because we succeeded in presenting this year’s PSI Show with an entirely new look and feel, showcasing new creative approaches and the latest trends in design and fashion,” said Michael Freter, the show's managing director. “The result is impressive: an amazing wealth of new formats that demonstrate how sexy promotional products can be.”

This year’s 852 exhibitors, down from 962 in 2013, are from 33 countries. “Yes, the show is smaller from an exhibitor standpoint, but I’ve been exhibiting at this show for many years and this is one of the most successful,” said Rene Adda, owner of the Paris-based supplier Lexon. “Because some of my larger competitors aren’t here, I’m getting much greater traffic.”

Albert van der Veen, CEO of Xindao, one of PSI’s largest exhibitors, noted that the number of catalogs sold (in Europe it’s common for suppliers to charge for their catalogs and samples at trade shows) to attendees on the first day of the show doubled over last year. And John Lynch, CEO of Krakow-based Lynka Promotional Products, noted that his booth traffic was up “about 25%” YTD.

ASI’s president & CEO, Tim Andrews, will be delivering an address later today to a group of international promotional professionals, detailing the state of the North American ad specialty marketplace and sharing highlights from ASI’s latest Global Ad Impressions Study, which surveyed how end-users feel about promo products. The survey was conducted worldwide, including in European cities like Rome, Madrid, Berlin, Paris and London. In that vein, at yesterday’s open press conference, Patrick Politze, chairman of GWW – the General Association of the German Promotional Products Industry – noted that the German promo market had 3.4 billion euros in sales in 2013, down 1% from the previous year.

The 53rd annual PSI Show will be held from January 7-9, 2015. For more information, go to

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need