As first reported in a Breaking News Alert, St. Cloud, MN-based Fields Manufacturing (asi/54100) has acquired the assets of supplier firm Better Life Line (asi/40390). Financial terms of the deal were not disclosed. Better Life Line, headquartered in Hartford, specializes in servicing the health, wellness, safety and financial markets with information guides, charts and coloring books. That product range will help Fields provide more complementary solutions to distributor customers and attract new business – key reasons why the supplier firm made the acquisition.
“We really liked that they have an excellent reputation in the industry,” said Matt Bertram, president of Fields. “They’re a nice fit for who we are and our overall product line.”
As part of the deal, Fields has moved Better Life Line’s operations to St. Cloud. Nonetheless, Fields and Better Life Line will continue to have their own catalogs and customer support. The move will see Joe Nguyen, Better Life Line’s CEO, join Fields as its senior vice president of marketing and product development. Meanwhile, Better Life Line’s inside sales leader Dave Ten Eyck will become northeast regional manager. “Both organizations are having a good year,” said Bertram, in an interview with Counselor. “We’re really excited about this acquisition.”
For Fields, this deal is the company’s second acquisition within the last couple of years. It previously purchased Target Line (asi/90640) in September of 2011.