Trimark Powered by Leed’s (asi/66888) has announced its national expansion across the United States. The company, a business unit of Polyconcept North America, first entered the U.S. market 17 months ago as a pilot program.
“We are thrilled that Trimark Powered by Leed’s has been so well received in the U.S. The collection of apparel styles that we offer is unlike anything available in the market today,” says Sharon Willochell, president of Trimark Powered by Leed’s and chief operating officer of Leed’s (asi/66887). “We are happy to be in a position where we can leverage Leed’s strengths to bring Trimark’s products to the market to change the way people think about promotional apparel.”
Polyconcept acquired Trimark Sportswear Group (asi/92122), an Ontario-based apparel supplier, in April 2011. Since the beginning of the pilot program, Polyconcept and Trimark Powered by Leed’s have slowly phased in availability to other parts of the country, but have avoided offering full national availability until now. Trimark Powered by Leed’s has previously told Counselor it would hire three additional sales reps and offer complete coverage of the U.S. with a dozen reps. In addition, the U.S. website for Trimark Powered by Leed’s is no longer password-protected.
Trimark Sportswear Group had previously been in the U.S. market but divested its U.S. business in 2004. Leed’s is handling all U.S. orders for Trimark apparel, while Trimark Sportswear Group is still responsible for sales and customer service in Canada.