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EmbroidMe Plans Florida Expansion


Counselor Top 40 distributor EmbroidMe (asi/384000) is projecting it will open 20 new store locations in the greater Tampa area over the next several years, adding up to 200 new jobs to the local economy, the company said today. Specifically, EmbroidMe is adding at least seven new locations to Tampa, four to St. Petersburg, and one to Clearwater.

"We see real business growth throughout central Florida," said Erin Crawford, EmbroidMe’s vice president of development, in an interview with Counselor. "We're based here in Florida so we know the markets well. Real estate in central Florida has recovered better than it has in other areas and we see more business-to-business opportunities."

The new additions will call for up to five new employees per store, but each location can grow to have up to 15 employees working on production and sales. According to Crawford, EmbroidMe, which also offers decoration services, sees great potential in the ad specialty market going forward. "We've changed our tagline to reflect a more consultative approach and we're heavily invested in stores offering promotional products and additional services," she said. "Some of our locations are now totally focused on promotional products."

In addition to central Florida, Crawford says EmbroidMe is looking to expand its presence in south Florida, Salt Lake City, Albuquerque, Colorado, New Hampshire and Boston, as well as Henderson, NV. Counselor ranks EmbroidMe as the 20th largest distributor in the ad specialty industry, with 2012 North American ad specialty sales of $84.9 million, a year-over-year increase of 2.7%.

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