You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

Digital Ad Spending Poised To Rise


Advertising's future is looking increasingly pixilated. A new survey from Duke University's Fuqua School of Business reveals that both B2B and B2C product and service companies plan to increase investment in digital advertising spending over the next 12 months.

Overall, B2C firms project an 11.1% jump in spending, while B2B companies estimate a 9.9% hike, the survey found.

The dollars that companies invest in the social media sub-segment of digital advertising is poised to increase over the next 12 months, according to Duke. In August, for example, social media ads accounted for 6.6% of marketers' budgets. Within the next year, that share will climb to 9.1%, and in five years it will hit 15.8% of budget spend, according to forecasts from the survey.

This August, the B2B service industry reported the highest percentage of marketing budget going to social ads. Still, over the next 12 months, B2C service and products firms will spend a greater percentage of their budgets on social. Despite the rising investment, businesses are still uncertain about how effective social is in building business. Nearly half of marketers in the Duke survey said they hadn't been able to show the impact of social marketing their business.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need