You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

Supplier Sales Up 4.8% In Q2


Industry supplier sales rose 4.8% in the second quarter of 2013, reaching $3.2 billion overall, according to new data released by ASI. The increase marks the fourteenth consecutive quarterly jump in sales and exceeds the Q1 rise of 4.5%.

"I think the Q2 figure seems like a realistic growth percentage," said Doug Hayes, CEO of Counselor Top 40 supplier Ash City (asi/37143), "though feedback from internal and external sources seems to indicate that hard goods is trending more positively than apparel in Q2."

The majority (52.8%) of supplier respondents said their Q2 sales increased, an uptick from the prior two quarters when less than half of suppliers reported year-over-year gains. Smaller suppliers (less than $10 million in annual revenues) reported an average second-quarter sales increase of 6%, while larger suppliers (more than $10 million) reported an average increase of 4.3%.

Most suppliers (54.3%) expect their total 2013 sales will be improved over last year, although smaller firms especially are now much less optimistic than they were several months ago. "There will always be companies that significantly outperform and you see that in the large and some medium-size companies," said Paul Lage, president and CEO of Top 40 supplier Gill Studios (asi/56950). "I think the smaller suppliers are struggling and I'm not sure if we are actually capturing those numbers."

By comparison to suppliers, a greater number of distributors are forecasting better 2013 sales, with 69% of firms that have annual sales of more than $1 million predicting a rise in revenues this year. So far in 2013, distributor sales also continue to outpace supplier revenues, ASI data shows. Last month, Counselor reported Q2 distributor revenues increased 5.1% year-over-year, following Q1 gains of 5.7%.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need