Industry organizations ASI and PPAI jointly announced yesterday that they are partnering to provide an education program to help industry professionals demonstrate the power of promotional products to buyers. Called PPAI & ASI ADvocate, the program will be formally launched at a live training webinar on Thursday, September 19, 2013.
Through the new education initiative, more than 430,000 industry professionals will be eligible for free training in making effective presentations to advertisers, marketers and students on the staying power and cost-effectiveness of ad specialty items. "ASI is delighted to partner with PPAI on an education initiative of such importance to our industry," said Timothy M. Andrews, president and CEO of ASI. "Industry members need to take advantage of every available opportunity to prove the lasting value of promotional products and their power to persuade consumers. Armed with free education and research from surveys like ASI's Global Advertising Specialties Impressions Study, any distributor will be able to confidently convince buyers to spend more of their marketing dollars on promotional products."
The PPAI & ASI ADvocate program is open to any promotional products industry member. To participate, industry professionals must attend a PPAI & ASI ADvocate training session offered by PPAI and ASI and sign a letter of agreement relating to established guidelines, ethical standards and professionalism.
Program support is available free of charge through both organizations and includes speaker training and certification, fact-based marketing and presentation materials, research and case studies. "The PPAI & ASI ADvocate program is a collaborative effort that will benefit the entire promotional products industry and the marketing and advertising communities we serve," said Paul Bellantone, president and CEO of PPAI. "It is clear we share a strong commitment to growing the industry through education and advocacy – a requirement in today's competitive media environment."