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BrandAlliance Names Roy CEO


As first reported in a Breaking News Alert earlier today, Top 40 Canadian distributor firm BrandAlliance (asi/145177) has named Marc Roy as its new CEO. Roy, who left fellow Top 40 Canadian distributor Accolade Promotion Group (asi/102905) as CEO three years ago, joins BrandAlliance as a member of its board of directors and his appointment is effective as of May 27, 2013.

"We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally," said Nick Thompson, BrandAlliance's chairman of the board. "Marc's extensive experience in the promotional products industry and track record in delivering results, while leading transitioning companies, made him the ideal addition to our executive team. He is also a motivational leader who will continue to inspire and support our award winning culture."

Roy is bringing more than 20 years of ad specialty industry experience to his new post at BrandAlliance. "I am elated to be joining such a dynamic group of talented and creative people," said Roy. "BrandAlliance's collaborative culture has always attracted me and was a key factor in my decision to come on board. I look forward to nurturing the collaborative nature, creativity, energy, and excitement that is the foundation and strength of this organization while assisting in the development of strategic initiatives to catapult us to new heights in the industry. The executive team and I share a common vision not only for the company but the entire industry, making this move a perfect fit."

As the second-largest distributor in Canada (as measured by industry revenue), BrandAlliance reported North American ad specialty revenues of $49.7 million for 2012, an 11% increase over 2011. Roy last appeared on Counselor's Power 50 list in 2009.

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