You Tube

Skip Navigation LinksHome > Industry News
SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

BrandAlliance Names Roy CEO

(5/7/2013)

As first reported in a Breaking News Alert earlier today, Top 40 Canadian distributor firm BrandAlliance (asi/145177) has named Marc Roy as its new CEO. Roy, who left fellow Top 40 Canadian distributor Accolade Promotion Group (asi/102905) as CEO three years ago, joins BrandAlliance as a member of its board of directors and his appointment is effective as of May 27, 2013.

"We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally," said Nick Thompson, BrandAlliance's chairman of the board. "Marc's extensive experience in the promotional products industry and track record in delivering results, while leading transitioning companies, made him the ideal addition to our executive team. He is also a motivational leader who will continue to inspire and support our award winning culture."

Roy is bringing more than 20 years of ad specialty industry experience to his new post at BrandAlliance. "I am elated to be joining such a dynamic group of talented and creative people," said Roy. "BrandAlliance's collaborative culture has always attracted me and was a key factor in my decision to come on board. I look forward to nurturing the collaborative nature, creativity, energy, and excitement that is the foundation and strength of this organization while assisting in the development of strategic initiatives to catapult us to new heights in the industry. The executive team and I share a common vision not only for the company but the entire industry, making this move a perfect fit."

As the second-largest distributor in Canada (as measured by industry revenue), BrandAlliance reported North American ad specialty revenues of $49.7 million for 2012, an 11% increase over 2011. Roy last appeared on Counselor's Power 50 list in 2009.



Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need