You Tube

Skip Navigation LinksHome > Industry News
FaceBook Twitter Delicious Digg LinkedIn

BDA Names Martin CMO


Counselor Top 40 distributor BDA (asi/137616) announced this week that it has promoted Rob Martin to chief marketing officer. Martin joined BDA in 2009 as vice president of marketing and oversees all facets of the company's marketing and communication efforts. "Rob is a tremendous leader and world-class marketing professional," said Jay Deutsch, co-founder and CEO of BDA, and a member of the Counselor Power 50. "His accomplishments over the last four years are astounding, and we couldn't have a better person at the helm to drive our future growth."

With a background in consumer and sports marketing, Martin brings more than 20 years of marketing and management experience to the CMO position. Prior to joining BDA, he worked in executive management positions for brands such as the NBA's Seattle Sonics, WNBA's Seattle Storm, and Tully's Coffee.

"I'm incredibly fortunate to be surrounded by such passionate and creative people with an unmatched drive to win and tackle any challenge or opportunity to innovate," Martin said. "Jay and Eric (Bensussen, co-founder) have developed an amazing culture at BDA and made the company the trusted partner for the world's largest brands. BDA truly has its finger on the pulse of popular culture and is credited with delivering unique and engaging brand experiences. I am honored to be part of this inspiring team."

BDA ranks as the second-largest distributor in the ad specialty industry, reporting North American promotional products sales in 2012 of $286.4 million.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2015, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need