You Tube

Skip Navigation LinksHome > Industry News

CA County Bans Kids’ Meal Toys

(4/29/2010)

SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn

Approving the first local ordinance of its kind, supervisors in Santa Clara County, CA, have banned restaurants from giving away toys and other promotional items with high-calorie children’s meals. Passed in a 3-2 vote this week, the limited ordinance targets any meal that contains more than 485 calories, 600 milligrams of sodium or certain percentages of fat or sugar. “This ordinance breaks the link between unhealthy food and prizes,” said Supervisor Ken Yeager, in a meeting on Tuesday.

Because the ordinance only applies to unincorporated neighborhoods like Stanford and Burbank, the majority of San Jose-area restaurants won’t be affected by the law. Hoping the fast-food industry will voluntarily begin offering more healthy kids’ meals, supervisors have decided to allow a 90-day grace period before the ordinance is enforced. Eventually, the ordinance calls for a $250 fine for the first violation, $500 for the second and then up to $1,000 for subsequent violations. “It’s just the way of government right now to try to protect us from ourselves,” said Tim Appleby, owner of Apple Advertising (asi/122990). “There are just too many regulations.”

Located in central California, Santa Clara County has a reputation for passing attention-grabbing ordinances. In 2008, the county’s board voted unanimously to require menu-labeling for fast-food restaurants, placing Santa Clara alongside San Francisco and New York City in efforts to curb obesity. But while the county’s latest health-related ordinance is making national news, it’s unlikely to have an immediate effect on many California distributors, especially since only about a dozen restaurants are located within the law’s target zone. “I don’t think it will affect our industry very much,” said Chris Savage, vice president of Burbank, CA-based The Corporate Gift Service (asi/168924). “From my career in merchandising I can say that these are very large specialty orders and a lot of them are direct to China.”

Santa Clara County’s supervisors will again address the ordinance in a May 11th meeting. County leaders are urging other communities across the country to adopt similar toy bans.

SHARE & BOOKMARK
FaceBook Twitter Delicious Digg LinkedIn


Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need