ABOUT ASI : Glossary of Industry Terms

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Welcome

Any industry has it's buzz words. Unfortunately, the ad specialty industry encompasses a number of industries - from knowing what an art director would need to design a catalog for your web site to being able to rattle off fabric types for a client dazzled by your knowledge.

Fortunately, you don't have to become familiar with a whole industry - just enough terminology to let others know what you're talking about. Think of this reference guide as one of those language books you whip out in a foreign city when you don't have a clue where the train station is, much less what it's called. This glossary has been divided into four major sections and three smaller ones.

Industry Terms Compiled by Charlotte Thomas

Please select a general area above to display a dropdown box of terms you are not familiar with. This quick and easy way to search for definitions will prove extremely useful for anyone in need of terminology help.