| Abrade | To roughen a mesh surface, yielding what is termed "tooth." |
| Absorption | Property which causes pape to take up liquids or vapors in contact with it. In optics, the partial suppression of light through a transparent or translucent material. |
| Account-opener | Direct premium offered by a bank or savings institution to a depositor opening a new account. |
| Acetate | Silklike in appearance and feel. Resistant to stretch and shrinkage. Fiber-forming substance is cellulose acetate. |
| Acknowledgement | Written notice to a distributor from a supplier that an order has been received. |
| Acrylic | Soft and woolly. Appearance varies from smooth and thin to a thick woven texture. Springs back when crushed. |
| ActiveX | A set of technologies created by Microsoft to enable interactive content on Web sites. With ActiveX, Web sites can be animated using multimedia effects, interactive objects, and sophisticated applications that create a user experience comparable to that of a high-quality CD-ROM. The same effects can be experienced with Java, Shockwave and Flash — the difference is that ActiveX is an exclusive Microsoft product making use of ActiveX Controls.
ActiveX programs or “controls” are among the many types of components that use COM (Component Object Model) technologies to provide interoperability with other types of COM components and services. ActiveX controls are the third version of OLE controls (OCX), providing a number of enhancements specifically designed to facilitate distribution of components over high-latency networks and to provide integration of controls into Web browsers. These enhancements include features such as incremental rendering and code signing, to allow users to identify the authors of controls before allowing them to execute. Put more simply, an ActiveX Control is an applet based on Microsoft technologies that enables interactive content on Web pages.
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| Ad Copy | Lettering imprinted on any item. Usually an advertiser's name, sales message, trademark or slogan. |
| Advance premium | Merchandise given to a new customer on the condition that he or she earns it via a later purchase. |
| Advertiser | Purchaser of specialties. Also know as an end-user or buyer. |
| Advertising specialty | Useful or interesting article or merchandise, usually carrying an imprinted advertising or promotional message, given with no obligation. Also known as a giveaway adcentive or promotional product. |
| Aetz | Imitation lace made on a Schiffli loom. The end result of the aetzing process. |
| Aetzing | The process of eliminating the base fabric leaving only the threads remaining, resulting in lace. |
| AI (or) .ai | Adobe Illustrator |
| Airbrush | Graphic technique in which ink is applied with compressed air, similar to spray painting, to render a soft, airy effect. |
| Allover | Continuous embroidery which covers all of the fabric from selvage to selvage. |
| Analog color proof | Off-press color proof made from separation films. |
| Anniversary plan | Goodwill-building promotion in which employees or customers receive a specialty or business gift on their hiring anniversaries. |
| Anti-static | Prevents the accumulation of static electricity and helps keep the fabric from clinging to the wearer or to other garments. |
| Application | a.k.a. "app" "program" "software" Used interchangeably with program and software, this is a general term for a program that performs specific tasks, such as word processing, database management, e-mail sending or retrieval, or Web browsing. Unlike system software, which maintains and organizes the computer system (such as the operating system), an app is an end-user program.
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| Applique | 1. An embroidered motif, aetzed or cut, which can be used as a separate embroidered figure (Schiffli embroidery). 2. Fabric, which may or may not be previously embroidered, sewn to another piece of fabric or to a garment. |
| Argyle | Multicolored diamond pattern used in knitwear, especially socks and sweaters. |
| Art | All illustration copy used in preparing a job for printing. |
| Art proof | Artwork submitted for client approval, usually a black-and-white stat of the camera-ready art. |
| ASCII | Acronym for American Standard Code for Information Interchange. The general specification of bits in a computer to input, store, process, and output text characters. |
| Attachment (or) attached file | a.k.a. "enclosure" A file (or group of files) that is included (or “attached”) with an e-mail message. You can attach files through almost any popular e-mail program, such as Eudora or Outlook Express. Usually, this is accomplished by simply clicking the “attach file” button and then browsing through your computer system to find and select the desired file or image. Be careful with attachments, however, as they stay on your computer unless you go into your attachments folder and delete them. The best thing to do if you want to save an attachment is to open it, do a “save as,” and put it in a folder on your computer. That way, you can routinely go into your attachments folder and delete them all without worrying about losing one you want. Never open any attachment you receive from someone you do not know; it may contain a virus.
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| Author's alterations (AAs) | Changes in type at the proof stages, made by and chargeable to the client. |
| Award | Recognition merchandise, often personalized, used to acknowledge performance or milestones. |