2008

Counselor's State of the Industry is designed as a how-to manual for advertising specialty practitioners. Our step-by-step guide provides key strategies to move your business forward.

Research by Larry Basinait, ASI and Dr. Marjorie Cooper, Baylor University.

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Top 40 Distributors


The 2008 edition of Counselor's exclusive listing of the distributors with the most industry revenues during 2007.
Charts & Stats (PDF)
Profiles (PDF)
Multimillion Dollar Roundtable (PDF)

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Top 40 Suppliers


The 2008 edition of Counselor's exclusive listing of the suppliers with the most industry revenues during 2007.
Charts & Stats (PDF)
Profiles (PDF)
Multimillion Dollar Roundtable (PDF)

Sales Strategies


How to get explosive growth -- in any economy. By MELINDA LIGOS

Customer Retention


How to keep your best clients.
By KEN HEIN

Top Markets


Target recession-proof markets.
By BETSY CUMMINGS

Cash Flow


How to get 50% up front.
By SHANE DALE 

Online Marketing


Become a Web 2.0 marketer.
By KEN HEIN 

Online Competitors


How to beat down Web competition.
By KEN HEIN 

Product Safety


How to create a 30-second safety pitch.
By KEN HEIN 

New Business


How I landed a Forture 500 company.
By BETSY CUMMINGS

Competitive Analysis


How to become a stealth competitor.
By KEN HEIN 

Eco-Friendly Sales


How to sell the value of green.
By KEN HEIN 

Personnel


How to survive a top rep's departure.
By SHANE DALE 

Top Challenges


How to secure financial capital.
By BETSY CUMMINGS 

Meauring Profitability


How to gauge profit margins.
By SHANE DALE


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$4.4 Billion


The total revenue of the companies that make up the 2008 supplier Top 40; an increase of 4.8% over last year's group.

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