State of the Industry 2007
Counselor's State of the Industry is designed as a how-to manual for advertising specialty practitioners. Our guide gives you all the information you need to drive your business.
Research by Larry Basinait, ASI and Dr. Marjorie Cooper, Baylor University.
The 2007 edition of Counselor's exclusive listing of the distributors with the most industry revenues during 2006.
Charts & Stats (PDF)
Profiles (PDF)
Multimillion Dollar Roundtable (PDF)
Find out what the most popular advertising specialties are, along with how to sell the top one, apparel.
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Get a list of the top end-user markets, along with how to penetrate the No. 1 market, pharmaceuticals.
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Revenue in the ad specialty market soared to a record $18.6 billion. Find out more, including industry health ratings.
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So, who are you facing in the field to get that prized big client? Find out more, including how to close big deals.
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Some distributors measure the profitability of each client or the profitability of each order. Many do neither.
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If your distributorship isn't in the incentive program business, it should be. After all, the payoff can be huge.
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Win business with a unique approach. Learn more, including tips on how to be creative in your sales approach.
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Learn how to hire and retain top salespeople, along with hiring trends for both distributors and suppliers.
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Build an online business and learn the top reasons why suppliers have Web sites.
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Getting reluctant clients to pay up can be difficult. Learn more, including average wait time for payment for both distributors and suppliers.
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Importing is on the rise. Find out more about purchasing habits and why distributors are going to outsiders.
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Acquisitions are about as common to the ad specialties market these days as missed payments from customers. Learn more, including how to capitalize on big sales increases.
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Video features: Watch Counselor's Andy Cohen and guests as they take a sneak peek into this year's upcoming SOI issue. 
