You Tube

A recent groundbreaking study by ASI revealed that advertising specialties beat out all forms of TV, radio and print adver-tising as the most cost-effective advertising medium available.

The study was released at the ASI Power Summit 2008 from Palm Beach, Fl., and includes such data as cost-per-impression (CPI)* of promo products as well as other media, and more. See below for details.

Slideshow: Survey Proves ROI of Promotional Products

Video feature: Andy Cohen interviews Melinda Ligos regarding results of the Advertising Specialties Impressions Study.

Exclusive Survey Results & Coverage

Survey Methodology

In June and July of 2008, a team of interviewers surveyed 465 consumers in New York, Chicago, Los Angeles and Philadelphia on behalf of ASI regarding promotional products they had received. More


Impressions Study

The entire cost analysis of promo products vs. other advertising media.
View the Study (PDF)
customer favorites

Counselor Coverage

Ample evidence of the power of promotional products, from the Dec. 2008 Power 50 issue.
Read the Article
customer favorites

Survey Graphs

A visual breakdown of the study, including where end-buyers keep their promotional products.
View the Graphs

customer favorites

PowerPoint Presentation

Want to see the Impressions Study slides? Check out the PowerPoint presentation now.
View PPT

customer favorites

Press Release

Read the press announcement coinciding with the release of the Impressions Study.
Press Release
Post a Comment

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need