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Global Advertising Specialties Impressions Study 2014


The ASI Ad Impressions Study was first launched in 2006 by ASI’s research team to give our members powerful data that proves what we already knew – that ad specialties are one of the most high-impact, cost-effective advertising mediums around.

Thousands of in-person and online interviews have been conducted with businesspeople and students in key cities across North America, Canada, Europe and Australia. These interviews have been used to gauge the reach of these products, consumer’s perceptions of promo products, their influence on buying decisions and their influence on the perception of the advertiser.

Video feature: ASI's research team traveled far and wide to poll consumers about promotional products.

Exclusive Survey Results


Press Release

Press Release


Promo products deliver bigger, better bang for the buck.
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Most Popular Products


Data in chart format for most popular by category.
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Product Spotlight: Pens


Data in chart format for Writing Instruments.
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Product Spotlight: Shirts


Data in chart format for shirts.
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Product Spotlight: Bags


Data in chart format for Bags.
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Product Spotlight: Calendars


Data in chart format for Calendars.
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Product Spotlight: Desk Accessories


Data in chart format for Desk Accessories.
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Product Spotlight: Hats


Data in chart format for Hats.
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Product Spotlight: Drinkware


Data in chart format for Drinkware.
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Product Spotlight: USB Drives


Data in chart format for USB Drives.
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Product Spotlight: Health & Safety


Data in chart format for Health & Safety Items.
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Product Spotlight: Outerwear


Data in chart format for Outerwear.
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Spotlight On: Canada


Data in chart format for promo products in Canada.
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Spotlight On: Europe


Data in chart format for promo products in Europe.
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Spotlight On: Mexico


Data in chart format for promo products in Mexico.
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Spotlight On: Australia


Data in chart format for promo products in Australia.
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Spotlight On: New Cities


Data in chart format for promo products in new cities.
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Staying Power of Promo Products


Data in chart format on number of months kept.
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Fate of Promotional Products


Data in chart format for fate of products.
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Reasons for Keeping Products


Data in chart format for usefulness of products.
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How Many Products People Own


Data in chart format how many products people own.
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Recipients' Views on Advertiser


Data in chart format on views of advertisers.
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Promo Products Make an Impression


Data in chart format on impressions made.
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Cost-Effectiveness


Data in chart format on cost-effectiveness of promo products.
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