Global Advertising Specialties Impressions Study 2014
The ASI Ad Impressions Study was first launched in 2006 by ASI’s research team to give our members powerful data that
proves what we already knew – that ad specialties are one of the most high-impact, cost-effective advertising
Thousands of in-person and online interviews have been conducted with businesspeople and students in key cities across
North America, Canada, Europe and Australia. These interviews have been used to gauge the reach of these products,
consumer’s perceptions of promo products, their influence on buying decisions and their influence on the perception
of the advertiser.
Video feature: ASI's research team traveled far and wide to poll consumers about promotional products.