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Reasons For Keeping Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

Consumers will be much more likely to keep a promotional product that is useful, according to the survey. About eight in 10 (77%) of product recipients indicated that an item's usefulness is the primary reason to keep it. In addition, 29% of recipients said they kept an item because it's attractive, and 29% say they keep a promotional product simply because it's "enjoyable to have." Interestingly, it's nearly as important for outerwear to be attractive (60%) and enjoyable to have (51%) as it is to be useful (70%). In addition to being useful, the need for caps to be both attractive (42%) and enjoyable to have (41%) is also high.

Reasons For Keeping Products

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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