Recipients' Views on Advertiser
Global Advertising Specialty Impressions Study, V. 3
By ASI Research
For this section, we asked respondents whether they could identify the advertisers on the promotional items they currently owned. The result: Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item. This has been consistent since 2008. As the chart below reveals, of all major product categories, outerwear has the highest recognition of all promotional items: 97% of respondents who have logoed outerwear can name the advertiser on the items. Wearables as a whole maintain a very high advertiser awareness rate.