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Swaying Opinions of Advertisers


Global Advertising Specialty Impressions Study, V. 3
By ASI Research

In this section, we also asked consumers their opinions of advertisers who gave them a logoed item. Over one-half (52%) of the time, ad specialties leave a more favorable impression of the advertiser. This trend was seen across all countries.

How Recipients Feel About the Advertiser

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Promotional products, also known as ad specialties, make up a $19.4 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

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