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Staying Power of Promotional Products


Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

In addition to identifying the logoed items they had kept, respondents were asked how long they kept the most recently-obtained item of each product type. On average, ad specialty items are kept for nearly seven months in the U.S. Overall, calendars are typically held the longest - about nine months on average. Writing instruments are held the shortest amount of time at just over five months.

Staying Power