Staying Power of Promotional Products
Global Advertising Specialty Impressions Study, V. 3
By ASI Research
In addition to identifying the logoed items they had kept, respondents were asked how long they had kept the item that they received within the last 12 months. On average, ad specialty items are kept for nearly six months in the U.S., slightly less time than in other countries. Awards are typically held the longest, for about eight months. Writing instruments are held the shortest amount of time, at just over five months. The length of time items have been kept has stayed about the same since the survey has been conducted.