Cost-Effectiveness of Promotional Products
Global Advertising Specialty Impressions Study, V. 3
By ASI Research
According to the study, advertising specialties are less expensive per impression than most other forms of media. The investment in advertising specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.
As the following chart illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.
