Fate of Promotional Products
Global Advertising Specialty Impressions Study, V. 3
By ASI Research
Are promotional products that recipients decide not to keep destined for the trash? Not likely. In this year’s study, 66% of the respondents in the U.S. said that when they receive a logoed item they don’t wish to keep, they give it to someone else. This is up 15 percentage points from 2008, while those indicating they throw the item away dropped nearly in half, to 16%. About 17% say they file the item away and never notice it again.