Global Advertising Specialties Impressions Study V. 3
For the 2012 study, conducted from July through September of 2012, ASI's research team hit the streets and interviewed consumers in 12 cities: New York, Chicago, Miami, Los Angeles, Seattle, Dallas, Philadelphia, London, Paris, Toronto, Vancouver and Montreal.
Respondents were asked questions about the promotional products they had received, including how many they had, how they used them, why they kept them, and their impressions of the advertisers that gave them the items.
Video feature: From L.A. to Paris, ASI's research team traveled far and wide to poll consumers about promo products.