You Tube

Global Advertising Specialties Impressions Study V. 3


For the 2012 study, conducted from July through September of 2012, ASI's research team hit the streets and interviewed consumers in 12 cities: New York, Chicago, Miami, Los Angeles, Seattle, Dallas, Philadelphia, London, Paris, Toronto, Vancouver and Montreal. Respondents were asked questions about the promotional products they had received, including how many they had, how they used them, why they kept them, and their impressions of the advertisers that gave them the items. 

Video feature: From L.A. to Paris, ASI's research team traveled far and wide to poll consumers about promo products.

Exclusive Survey Results


Impressions Study

Impressions Study


The entire Global Advertising Specialties Impressions Study, V. 3.
View the Study (PDF)
Press Release

Press Release


Promo products deliver bigger, better bang for the buck.
Read the Release
Most Popular Products By Category

Most Popular Products


Data in chart format for most popular by category.
View the Infographic
Product Spotlight: Writing Instruments

Product Spotlight: Writing Instruments


Data in chart format for Writing Instruments.
View the Infographic
Product Spotlight: Shirts

Product Spotlight: Shirts


Data in chart format for T-shirts.
View the Infographic
Product Spotlight: Bags

Product Spotlight: Bags


Data in chart format for Bags.
View the Infographic
Product Spotlight: Calendars

Product Spotlight: Calendars


Data in chart format for Calendars.
View the Infographic
Product Spotlight: Desk Accessories

Product Spotlight: Desk Accessories


Data in chart format for Desk Accessories.
View the Infographic
Product Spotlight: Hats

Product Spotlight: Hats


Data in chart format for Hats.
View the Infographic
Product Spotlight: Drinkware

Product Spotlight: Drinkware


Data in chart format for Drinkware.
View the Infographic
Product Spotlight: USB Drives

Product Spotlight: USB Drives


Data in chart format for USB Drives.
View the Infographic
Product Spotlight: Health Safety Items

Product Spotlight: Health & Safety Items


Data in chart format for Health & Safety Items.
View the Infographic
Product Spotlight: Outerwear

Product Spotlight: Outerwear


Data in chart format for Outerwear.
View the Infographic
Staying Power of Promo Products

Staying Power of Promo Products


Data in chart format on number of months kept.
View the Infographic
How Many Products People Own

Fate of Promotional Products


Data in chart format for fate of products.
View the Infographic
How Many Products People Own

How Many Products People Own


Data in chart format how many products people own.
View the Infographic
Recipients' Views on Advertiser

Recipients' Views on Advertiser


Data in chart format on views of advertisers.
View the Infographic
How Recipients Feel About Advertiser

How Recipients Feel About Advertiser


Data in chart format on swaying opinions.
View the Infographic
Promo Products Generate New Business

Generating New Business


Data in chart format on likelihood of more business with promo products.
View the Infographic
Promotional Products Make an Impression

Promo Products Make an Impression


Data in chart format on impressions made.
View the Infographic
Cost-Effectiveness of Promo Products

Cost-Effectiveness of Promo Products


Data in chart format on cost-effectiveness of promo products.
View the Infographic
 
Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need