Global Advertising Specialties Impressions Study
A landmark study from ASI proves ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The 2.0 global cost analysis of promotional products versus other advertising media includes such data as cost-per-impression (CPI) of promo products as well as other media, and more. See below for details.
Video feature: Larry Basinait, ASI Executive Director, Research Services, talks more about the landmark study.
Exclusive Survey Results
Global Survey Methodology
During July and August of 2010, a team conducted in-person interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas on behalf of ASI regarding promotional products they had received.  More |
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Ad specialties are less expensive per impression than most other media.
Read the Release