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Global Advertising Specialties Impressions Study

A landmark study from ASI proves ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available. 

The 2.0 global cost analysis of promotional products versus other advertising media includes such data as cost-per-impression (CPI) of promo products as well as other media, and more. See below for details.

Video feature: Larry Basinait, ASI Executive Director, Research Services, talks more about the landmark study.

Exclusive Survey Results

Global Survey Methodology

During July and August of 2010, a team conducted in-person interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas on behalf of ASI regarding promotional products they had received. More

Impressions Study

Impressions Study

The entire Global Advertising Impressions Study.
View the Study (PDF)
Survey Graphs

Survey Graphs

Charts and graphs from the Global Advertising Impressions Study.
View the Charts (PDF)
Press Release

Press Release

Ad specialties are less expensive per impression than most other media.
Read the Release
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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need