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Research

ASI provides the most comprehensive business intelligence in the industry. Information used to estimate industry growth, strategy, company benchmarking and best practices is available to all members.


State of the Industry


From Counselor and Stitches magazines, our guides provide key strategies to move your business forward.

Impressions Study


ASI's groundbreaking studies reveal advertising specialties are the most cost-effective advertising medium available.

Channel Study


An Analysis of Channel Beliefs vs. Customer Needs in the Advertising Specialty Industry.

Industry Sales


Counselor's comparison of annual and quarterly industry sales against previous year's.

Sales Compensation


Results from Advantages' and Counselor's annual Sales Compensation Surveys.

Best Places to Work


Counselor set out to find the companies in the industry where employees simply love coming to work every day.

Power 50


The Counselor Power 50 awards recognize the people with the most influence in the ad specialty industry.

Apparel


Counselor's annual survey reveals the importance of apparel on distributors' overall revenues.

Wearables Sales


Our comprehensive survey gives you the lowdown on what apparel distributors and suppliers are expecting heading into next year.

City Markets


Counselor magazine unveils the best -- and worst -- cities for ad specialty sales.

Quick Facts


Distributors, get a quick glance at some of the research ASI has done recently. Perfect for sharing with your clients!

Social Networking Study


Attitudes and usage of Web-based social networking in the ad specialty channel.

End-Buyer Catalog Study


Attitudes and usage of end-buyers about catalogs.

Gift Cards in the Ad Specialty Industry


Supplier attitudes and perceptions of gift cards.
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Making You Money: What ASI is all about.


Promotional products, also known as ad specialties, make up a $19.4 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.
  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need