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Stitches' State of the Industry

Our step-by-step guide gives you key strategies to keep your business profitable! Go to ...

Video feature: Stitches Editor Nicole Rollender talks about some of the findings in the fourth-annual Stitches State of the Industry survey.

Stitches State of the Industry 2012

Use this four-part guide with 22 proven success strategies to keep your decorating company profitable. Plus, read snapshots from Stitches' exclusive State of the Industry survey. Reporting by Patricia Cangelosi, Shane Dale, Sara Lavenduski and Christopher Ruvo. All statistics included within the Stitches' State of the Industry 2012 report are from ASI research, conducted by Larry Basinait, executive director of research, ASI.

Customer Base Builders

Start A Client Referral Program
Improve Your Customer Service
Grow Your Business With Existing Clients
Respond Quickly To Clients
Host An Open House
Perform A Client Profitability Analysis

Internal Operations

Invest In A Direct-To-Garment Printer
Get Financially Fit
Learn To Price For Profit
Subcontract To Be A One-Stop Shop
Use Software To Improve Production

Marketing Tactics

Speak At A Networking Event
Target Associations And Clubs
Start An E-Mail Newsletter
Find Profitable New Clients
Exhibit At A Non-Industry Trade Show
Add Promotional Products To Your Shop

High-Tech Strategies

Launch A Mobile App
Add A Design Tool To Your Website
Store Client Orders Electronically
Learn To Use A Social Media Dashboard
Improve Your Search Engine Results
Top 25 Apparel Suppliers

Stitches has ranking the Top 25 Apparel Suppliers in the decorated-apparel market, along with its annual State of the Industry report. Plus, these top suppliers weigh in on how they’re dealing with challenges in the decorated-apparel market. Click here to see the top suppliers.

Top 25: The Apparel Suppliers

Apparel Suppliers

The 2012 edition of Stitches' exclusive ranking of the suppliers with the most industry revenue last year.

Downloadable MP3 Podcasts

Stitches Staff Writer Christopher Ruvo interviews industry experts about current challenges and opportunities in the decorated apparel marketplace. To listen to the MP3, simply click on the MP3 icon. To download it, simply right-click on the icon and Save Target As to your computer.

Interview with Mike Little


Mike Little, owner of Team Mates Inc., discusses the state of embroidery in 2012.

Interview with Kevin Kelly


Kevin Kelly, owner of Blue Heron Industries, discusses apparel decorating diversification and direct-to-garment digital printing.

Alternate 2012 State of the Industry Cover

Alternate Cover

Cover Design

Find out what the biggest challenge was for creating the piece that graces this month's cover.

Blast From the Past Slideshow

Blast From the Past Slideshow


Take a trip down memory lane with our very special anniversary section containing 25 years of Stitches covers. Find your favorites in our complete collection.

Editor's Letter

In an industry as diverse, creative and always-innovating as the decorated-apparel world is, our State of the Industry issue is one where we really look forward to giving you a view of the current marketplace and offering sound strategies to help you grow your business.

Nicole Rollender

2012 State of the Industry

Is the industry poised for growth? Read on to find out what Stitches' Editor Nicole Rollender thinks.
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