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Write
a brief subject line that accurately represents the e-mail’s
content. Six words or less is ideal, think newspaper headline, but
longer subject lines are OK. Just make sure the subject line
is compelling enough that your readers will click.
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Do
not ruin sales by incorporating unattractive or irrelevant design.
Text is of course, very important, but text heavy emails, with no
graphics tend not to work. |
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It
is important you do not use spam-linked words in the subject line.
Do not write “free” or
use many exclamation points. Spam filters are gauged to pick-up these
types of words your customers won’t get your email. *Please
see bottom of email for a list. |
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An
effective email provides a call to action. Calls to action arouse
interest in your product or service. They also allow you to have
a built-in purpose for sending the email. Lose the generic call to
actions. Instead of "click here," use descriptive terms
such as "order now" or "purchase today." |
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Recipients
quickly scan the "from" and "subject" lines and
make almost instantaneous decisions about whether or not to open
your e-mail. So always display a name your customers will recognize
(either your own or the name of your company) in the "from" line. |
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To
ensure your emails are effective, pay attention to what information
you are sharing. If you send out unnecessary information,
you'll lose the interest of the audience. Use copy in your
email that describes products in detail. This helps persuade your
reader to buy.
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Just
because you are creating a sales email does not mean it can’t
have a personality. You want the buyer to have a sense that there
are people on the other end of the deal. Don’t be afraid to
interject some humor and personal flavor. Humor can be great, but
be careful not to offend. |
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| Alternatives
To This Word |
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| Do
not use all caps |
Keep
everything in lowercase if possible. |
| Do
not use !, $, or 100% |
Keep
punctuation to a minimum. |
| affordable |
Reasonably
priced, reasonable, within your means, inexpensive |
| Bargain
or best price |
Good
deal, good buy |
| click
here* |
Go here,
learn how, visit here |
| free!
for free?, for free! Or no obligation |
No-cost
or no-fee |
| guaranteed |
Proven,
certain, attested, affirmed, confirmed, insured |
| just
released |
New-improved |
| opportunity |
Prospect
opening, break, chance, occasion |
| unbelievable |
Astounding,
amazing, wonderful, awesome |
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