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For over fifty years, Counselor™ has been the leading source of news in the promotional products industry. The unique position of ASI in the marketplace gives our editors and reporters an unmatched perspective, and that translates into the most insightful and readable magazine in the industry.

Counselor, the Voice of the Industry

Since 1954, Counselor® has been the voice of the promotional products industry. Counselor subscribers are industry leaders and sales professionals who represent $13 billion in buying power. Counselor’s readers represent the most powerful group in the ad specialty industry.

Fast Facts

 • Circulation Promise: 14,500
 • Total Audience: 38,570
 • Total Buying Power: $13 Billion
 • High Level Executives: 86%
 • Average Length of Readership: 10.9 years

Every issue of Counselor is written by more skilled reporters and researchers than any other publisher in the business. What’s more, ASI’s position in the industry means our editors are in daily contact with the entire industry, from manufacturers to end-buyers. We cover the most important product and market trends with a complete perspective, and this translates into compelling, relevant editorial.

Counselor’s coverage of marketing trends and new products is a must-read for Distributor principals, and the annual State of the Industry is the most-consulted statistical record in the promotional products business.

Interested in advertising in Counselor?
Call your Supplier Account Manager at 800-546-1350

More Counselor Information:

 • Media Kit
 • In-Issue Advertising Opportunities
 • Read Current Issue
 • BPA Circulation Statement

Advertise Now!

Contact us today at
800-546-1350 if you're interested in advertising in Counselor magazine.


"I love Counselor. I read the entire magazine, the day I get it."

-- Lorrayne Mancari, Geiger

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

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