Supplier Services

In-Issue Advertising Opportunities

State of the Industry
Every July, Counselor publishes its State of the Industry report. This special 13th issue is built around a comprehensive statistical study of the promotional products industry. Distributors retain and refer to this issue long after it’s published.

Show Planners
Before each major trade show, Counselor creates a special Preshow Planner, bound in or as a supplement. This helps Distributors pre-plan their show activities. As a Planner advertiser, your upgraded boldface listing will mean more booth traffic.

Bellyband
Our “bellyband” wraparound that embraces the magazine is the first thing that readers encounter, and delivers your message in a striking way.

Special Placement
Does your product category appear in our editorial calendar? Placement of your ad within one of our product features gives your ad dollar additional leverage.

Wearables Watch
Apparel is the largest category of promotional products, and Counselor covers it closely with a special supplement every other month. Wearables Watch gives you targeted placement to reach apparel-buying Distributors.

Reprints
Exact reprints of your Counselor ad are available for follow-up mailings, show handouts, envelope stuffers, and key Distributor co-op mailings.