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For more than fifty years, Counselor™ has been the leading source of news in the promotional products industry. The unique position of ASI in the marketplace gives our editors and reporters an unmatched perspective, and that translates into the most insightful and readable magazine in the industry.

The quickest way for you to get to know Counselor is to read it online. ASI members may order a subscription to the print magazine here.

Each month, Counselor covers the topics you need to know:

Monthly Departments

  • Letters to the Editor – Readers give their point-of-view.
  • Product Picks – Ideas, information and inspiration to help your business grow.
  • Supplier Features – A supplier forum for addressing industry issues.
  • Marketwise – Bound-in news magazine, with all the up-to-the-minute industry happenings.
  • Best Practices – Successful case histories to give you new ideas.
  • Apparel Hot Sheet – Expert insights into the industry's largest market.
  • Associations, Meetings & Events
  • People – Profiles on key companies and individuals.
  • Trade show coverage


"I love Counselor. I read the entire magazine, the day I get it."

Lorrayne Mancari
Regional Sales Manager, Geiger
Counselor reader

Product Features

Every month, Counselor focuses on a different product – new as well as tried and true. In 2008, Counselor covered:

  • Desk Accessories
  • Wearables
  • Writing Instruments
  • Eco-Friendly Products
  • Calendars
  • Team Apparel

Cover Stories

Counselor tackles issues that are at the forefront of the industry, such as:

  • Mergers & Acquisitions
  • Hiring Challenges
  • Freight Issues
  • Product Liability
  • Industry Education

Read Counselor online, or order a subscription to the print magazine here.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
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  • Partner with a time-tested industry leader
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