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ASI Power Summit 2014
September 14 - 16
Four Seasons Scottsdale
10600 East Crescent Moon Drive
Scottsdale, Arizona

The Power Summit is the premier event dedicated to bringing together the industry’s most knowledgeable, most influential and most thoughtful people to delve into many important topics, issues and trends that are impacting the advertising specialty marketplace.

At left: Power Summit testimonial.


  • Photos
  • Testimonials
  • Travel/Cert. Pts.
  • Speakers/Panel
  • Agenda


Four Seasons Resort Scottsdale at Troon North
10600 East Crescent Moon Drive
Scottsdale, Arizona 85262-8342

2013 Yearbook


"I received over $1.8 million worth of new business from speaking and networking at the ASI Power Summit.  This is business I would not have had if I did not attend.

I want to commend ASI for a job well done.  The ASI Power Summit was the most impressive and rewarding networking and educational summit I have ever experienced.  A large number of top suppliers and distributors played an active role, and I enjoyed networking and getting to know these influential colleagues much better."
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Bonni Shevin-Sandy
President of Dard Design and Executive Vice President,
Tagmaster/Dard Products, Inc. (asi/48500)

Fred Parker, Activate! Promotions + Marketing (asi/141964)

It's outstanding. Always great to network with the leaders of our industry.

Fred Parker

Bobby Lehew
Bobby Lehew, Robyn Promotions (asi/309656)

The Power Summit is my favorite event ... the caliber of professionals you get to connect with here is huge.

Kim Newell, World Wide Lines (asi/98290)

There's tons of education, tons of networking, there's so much you can learn, and a really great group of panelists as well.

Kim Newell

David Nicholson
David Nicholson, Polyconcept (asi/78897)

It's always about making connections with both our customers and fellow suppliers.

Kathy Vichakchon, Leashables by Oralabs (asi/66715)

I want to build stronger relationships and learn about the industry, which is why I come to the ASI Power Summit.

Kathy Vichakchon

Ross Silverstein
Ross Silverstein, iPROMOTEu (asi/232119)

Session topics were very interesting and informative, the panelists and guest speakers were terrific. I highly recommend the ASI Power Summit.

Randee Horwitch, Dard Products (asi/48500)

I loved the speed networking event and met so many people.

Randee Horwitch

Tonia Allen Gould
Tonia Allen Gould, TAG! The Creative Source LLC (asi/341358)

The ASI Power Summit reminded me just how important relationships are in this industry.

Fred Albrecht, Albrecht & Co. (asi/491075)

We had a great time at the Power Summit, met many people and had some great networking opportunities.

Fred Albrecht

Anthony Corsano
Anthony Corsano, Anvil Knitwear

This conference is one of the best we attend. We're able to network with people we might not otherwise be able to, and we get a lot out of it.

Hotel/Travel/Certification Points

The Four Seasons Scottsdale is located at 10600 East Crescent Moon Drive, Scottsdale, Arizona 85262. Book now to reserve your special discounted hotel room rate of $210 plus tax. Please note that there is an additional daily taxable resort administrative fee of $25 per room that covers the following services: daily internet access in guest rooms, self-parking, local phone calls, in-casita coffee and tea, extended morning pastry and specialty coffee service in the lobby.

Book Hotel By Phone
Please call the hotel at (480) 515-5700 and ask for the ASI Power Summit rate. Hurry, the discount hotel rate is subject to availability.

Travel Arrangements
When booking flight arrangements, please arrange for arrival by 1 p.m. on Sunday, September 14, and for mid-afternoon departure on Tuesday, September 16, 2014.

We recommend that you fly into the Phoenix Sky Harbor Airport (PHX), located 30 miles from the resort (a 40 minute drive). Click here for directions.

Certification Points
ASI's Bachelor of Advertising Specialty Information (BASI™) and Master of Advertising Specialty Information (MASI™) certifications recognize the true industry experts who have the knowledge they need to be successful, and who've cultivated profitable and collaborative relationships with distributors, suppliers and decorators.

When you attend the Power Summit, you'll earn 15 BASI/MASI points. The rest of your points can be earned online 24/7, at ASI Shows or at other major industry events.

Benefits for BASI and MASI holders include:

  • Invitations to exclusive cocktail receptions at The ASI Show
  • VIP access to select events, such as Keynotes at The ASI Show
  • A frameable certificate
  • The opportunity to participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  • Recognition of your certification in ASI magazines and e-newsletters.

Complete your certification by logging onto ASI’s Online Learning Center at


Keynote Speaker: Rich Karlgaard Best-Selling Author
& Publisher of Forbes

Rich Karlgaard is the publisher of Forbes, author of the best-selling Life 2.0, and writer of the "Innovation Rules" column in Forbes. An investor, board member and lecturer, he’s also a panelist on Forbes on Fox, he appears on CNBC's Kudlow & Co., and he’s a columnist for The Wall Street Journal. Previously he launched two magazines, Upside and Forbes ASAP; a venture capital firm; and Silicon Valley's leading civic organization, the Churchill Club. For the latter, he was a co-winner of the Ernst & Young Northern California "Entrepreneur of the Year" award.

Rich Karlgaard

Norman Hullinger
Norman Hullinger, alphabroder

Norman Hullinger has been CEO of alphabroder since December 2012, after working most recently as COO of the company. Since taking over leadership of alphabroder, he has overseen a re-branding of the organization, and has integrated two major acquisitions (Ash City and Imprints Wholesale) into the company.

Peter Bishop, Strategic Foresight

Dr. Peter C. Bishop is president of Strategic Foresight and Development, a firm that offers training and facilitation in long-term forecasting. He’s the co-author of Thinking about the Future: Guidelines for Strategic Foresight and Teaching about the Future: The Basics of Foresight Education. Dr. Bishop's clients include IBM, the NASA Johnson Space Center, the Defense and Central Intelligence Agencies, and the California Environmental Protection Agency. In 2013, Dr. Bishop retired as an associate professor and director of the graduate program in Foresight at the University of Houston.

Peter Bishop

Zachary Tyler
Zachary Tyler, Creative Marketing Concepts

Zachary Tyler started in the ad specialty business at the age of 19, and 10 years later owns and operates Creative Marketing Concepts (CMC), a $7.5 million distributorship based in San Francisco that’s fully staffed by salespeople with no prior industry experience – he recruits and trains from the ground up & has several million dollar producers as a result. Since he took over CMC in 2009, Zachary has tripled its sales.

Ira Neaman, Vantage

Ira Neaman is the owner of NJ-based Vantage Apparel, a Top 40 supplier and a frequent winner of the Counselor Distributor Choice Award for top industry decorator. A mainstay on Counselor’s Power 50 list, Neaman was named the magazine’s Person of the Year in 2003.

Ira Neaman

Steve Levschuk
Steve Levschuk, Talbot Marketing

Steve Levschuk is the president of Talbot Marketing, one of Canada's largest distributors. He began his career with Talbot in 1981 as a commissioned rep, and in 2007, he purchased the company. Talbot has been named one of the Counselor Best Places to Work companies, and Steve is the past chairman of the Canadian Association PPPC and the current vice president of WAGE (World Advertising Gift Exchange).

Mark Graham, Right Sleeve Marketing

Co-owner of the distributor firm RIGHTSLEEVE and winner of Counselor’s Entrepreneur of the Year award in 2011, Mark is a founding member of PromoKitchen and is considered one of the social media pioneers in the ad specialty marketplace, specifically in the area of using video to create self-promotion campaigns.

Steve Pons

Nickolai Mathison
Nickolai Mathison, Sonoma Promotional Solutions

Nickolai Mathison is general manager of Sonoma Promotional Solutions. Nickolai’s diverse career includes ownership, strategic, sales & creative roles in a variety of businesses. As an independent marketing and business consultant specializing in early-stage start-up companies he has helped launch several new companies. During his career he has developed and executed major integrated marketing programs for brands such as Xerox, General Motors and Delta Air Lines.

Kim Newell, World Wide Lines Inc.

Kim Newell is the president of World Wide Lines Inc. She’s been in the industry for 13 years, and was on the 2010 Counselor Hot List. Kim has appeared on Counselor's Power 50 list for the last four years, and was honored in 2011 as the Counselor Supplier Woman of Distinction.

Kim Newell

Bill Korowitz
Bill Korowitz, The Magnet Group

Bill Korowitz is the CEO of The Magnet Group, Counselor's 2013 Supplier of the Year. Under his leadership, the company, a perennial Counselor Top 40 supplier, is regularly recognized as one of the most distinguished suppliers in the industry for customer service and creativity. Bill has been on the Counselor Power 50 list since 2008.

Mitch Mounger, Sunrise Identity

Mitch Mounger is CEO of Sunrise Identity, a perennial member of Counselor’s Best Places to Work list and winner of Counselor's Family Business of the Year award in 2010. At the helm of a consistently-growing company that has clients like Starbucks and Microsoft, Mitch was named to Counselor’s Hot List in 2013.

Mitch Mounger

Cindy Jorgenson
Cindy Jorgenson, Brown & Bigelow

Cindy Jorgenson is the vice president and national sales manager of Counselor Top 40 distributor Brown & Bigelow. During her years as an account executive, she focused on national program clients and achieved great success, winning multiple sales and industry awards. She's been named to the Counselor Hot List, and was honored as Brown & Bigelow's Regional and National Rep of the Year.

Ted Stahl, GroupeSTAHL

Ted Stahl is the Executive Chairman of the Board for GroupeSTAHL, an international group of companies specializing in the development, manufacturing, and distribution of heat-printing technologies, known for providing customers with the most cost-effective and efficient ways to decorate garments.

Ted Stahl

Dilip Bhavnani
Dilip Bhavnani , Sunscope

Dilip worked his way through every position at Sunscope in five short years, while at the same time obtaining a BA in economics from UCLA. He created and established 20 Sunscope offices around the world and helps make the Sunscope brand a worldwide industry leader. Seeing opportunities, Dilip diversified Sunscope's holdings into several new industries, from club programs and medical illustrations to his current passion in real estate development.


Sunday, Sept 14
Opening Dinner

Monday, Sept 15

Keynote: Rich Kaarlgard, Publisher, Forbes Magazine
"Slow or Fast? Five Factors that will dramatically affect your business' growth in 2015 and beyond."

Why Customization is the Future - and How You Can Profit from It
Meet industry suppliers and distributors who lead the way in creating custom products for clients - and learn why your business should be focusing on customization.

Making the Move to Mobile
Mobile marketing remains a relatively untapped field for industry companies. What should industry leaders be doing now to get in on the action?

Meet the Future
From manufacturing swings to demographic shifts, Futurist Dr. Peter Bishop reveals the key trends business leaders should be prepared for.

Are You Ready to Do Business in Mexico?
Learn about the opportunities and challenges for industry business South of the border, and be the first to see the results from the ASI Ad Impressions Study Mexico.

Group Brainstorm: Your Toughest Business Challenge—Solved!
Choose from among today’s biggest business hurdles and brainstorm solutions with peers who are facing the same challenges.

Marketing Smackdown
Some of the industry's most creative (and notoriously fun!) leaders create an on-the-spot campaign for a new craft brewery.

Lunch/Golf/Recreational Activities

Power 50 Dinner

Tuesday, Sept 16

Navigating a Sea of Change
A conversation with alphabroder CEO Norm Hullinger.

How to Fuel Continuous Innovation from the Top Down
Innovation is the fastest way to accelerate business growth. How do you make it happen?

Hire Smarter: Are You Looking for the Right Personalities?
We reveal personality test results of industry’s top sales reps; plus, you'll get to compare the results with Power Summit attendee results (including your own!).

How I Did It: Live Case Studies
Industry CEOs discuss how their companies overcame challenges many industry executives face daily, like declining sales and falling customer retention.

Group Brainstorm: What's Keeping Me Up at Night?
Submit your biggest challenges ahead of time and work with supplier/distributor partners to solve them.

It's All about the Brand
To fuel growth, you'd better have a plan to differentiate yourself – really differentiate yourself - from your competitors. See how top industry companies have set themselves apart.

Counselor Power 50 Speaks Out: Where I'm Investing My Focus for 2015
The industry's top leaders talk about where they’re investing their time and intellectual capital to promote the future health of their business.

Sponsored By:

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need