Innovation • Leadership • Connections
Sunday, November 11, 2012
1:00 p.m. - Registration
4:00 p.m. - Group Photo
4:30 p.m. - Cocktails and Corporate Speed Networking
6:00 - Dinner
Day I - Innovation - Monday, November 12, 2012
6:30 a.m. - Breakfast
7:30-7:45 a.m. - Opening remarks by Tim Andrews
7:45-8:15 - The Future of Brand Promotion: Why Everything Has Changed & Why That's Good News For You. Speaker: Cindy Gallop
The digital explosion has shaken up everything, both online and offline – which means a whole new range of possibilities for brand-building and brand promotion in the real world. Former Chair of ad agency BBH New York and current entrepreneur Cindy Gallop delivers some highly subjective and provocative points of view on how big data translates into big opportunities, the way usability drives the new creativity, what social media really means, and why the future is not about ad units, but ad products.
8:15-8:45 - Game-Changers: Ideas to Transform Your Business. Moderator: Dave Vagnoni
The very best leaders are always a few steps ahead. This session will show you how to be among them. Learn how to get in front of trends and outmaneuver your competition. Get tips on how to reinvigorate your brand. Hear ways to make your staff less reactionary and more efficient. Stop living in the past and change the way you play the game!
In this 30-minute session, you'll discover how to:
- Successfully roll out a new marketing strategy
- Overcome traditional selling hurdles
- Better train and educate your staff
- Turn big boardroom ideas into reality
- Identify future technology trends
- Communicate more effectively with business partners
- Become a better risk-taker
Panelists: Cindy Gallop, keynote speaker; Fred Parker, Activate!; Tom Savio, CSE
8:45-9:15 - Delivering Customer Service Brilliance. Panel discussion highlighting best customer service practices from leading companies. Moderator: Michele Bell
Make no mistake: Customer service, while not as sexy and attention-getting as sales and marketing, has the ability to make or break a company. Superior customer service can grow sales, garner new clients and increase market share; poor customer service can decimate a company's reputation irrevocably. In this eye-opening panel session, we talk to suppliers and distributors about the customer service successes that have built their companies to the industry leaders they are, and the mistakes from which they've learned.
Panelists: David Nicholson, PCNA; Bonni Sandy, Dard Design; Bobby Lehew, Robyn Promotions; Robert Stillman, FarFromBoring Promotions
9:15-10:30 - Interactive Brainstorming Session. Facilitator: Michele Bell
Distributors and suppliers will engage in group discussions to benchmark customer service best practices and discuss customer service challenges and solutions encountered by all industry companies, regardless of size.
30-minute break - Mini Tradeshow
11:00-11:30 - The Power of Promotional Products: Ad Impressions Study v.3. Speaker: Melinda Ligos, along with Panelist Terry McGuire, Halo Branded Solutions
Be the first to get your hands on the newest version of the most influential end-user study in the industry. Gleaned from interviews and surveys of thousands of businesspeople, the newest Ad Impressions Study includes key data gathered from 12 U.S. metro and international areas, including New York City, Chicago, Los Angeles, Toronto, Vancouver, London and Paris.
In this information-packed discussion, you'll discover:
- How domestic and international consumers rate the effectiveness of promotional products compared to other advertising media like TV, radio and print
- The cost-per-impression of key product categories, like bags, writing instruments and T-shirts, compared to other forms of media
- How your salespeople can leverage this vital tool to convince marketers to allocate more of their total spend to promotional products
- The ways that industry companies can use this information to grow their businesses and enhance relationships with clients
11:30-noon - Marketing Smackdown: Craft a Killer Promo in Minutes. Moderator: Matthew Cohn
In today's fast-paced business world, having the ability to create viable marketing ideas on the fly is an invaluable talent. In this lightning round of flash brainstorming designed to craft effective promotional campaigns for a hot market, you'll be inspired to embrace your inner innovator. Our panelists will have to invent and present their own promo campaigns in less than two minutes, with the audience selecting the winners.
Panelists: Cindy Jorgenson, Brown & Bigelow; Larry Cohen, Axis Promotions; Danny Rosin, BrandFuel; Sandy Gonzalez, MadeToOrder
Noon - Golf
12:30 p.m. - Catamaran Sailing and Shelling
1 p.m. - Tennis
7:30 p.m. - Dinner
Day II - Leadership - Tuesday, November 13, 2012
6:30 a.m. - Breakfast
7:30-7:45 a.m.—ASI Technology Update, Rob Watson
7:45-8:30 a.m.—Leading at the Speed of Trust. Speaker: Donna K. Burnette, FranklinCovey; Moderator: Tim Andrews
This interactive session will change the way you think about business and workplace relationships. In a dynamic interview with ASI President and CEO Tim Andrews, FranklinCovey's Donna Burnette will reveal how five letters – T-R-U-S-T – can lead you to improve collaboration, accelerate revenues, lower costs and maximize your influence for good.
After this session, you'll walk away with the tools to:
- Close trust gaps that exist in your company
- Inspire senior staff to make building trust an explicit goal
- Act with greater integrity
- Set a positive example and take ownership of tasks
- Help employees create a way to track their own trustworthiness
- Empower workers to solve problems creatively
- Build teams and hire salespeople with the right foundation in mind
- Use the language of trust as an important office cultural lever
8:30-9:00—Secrets from the Counselor Best Places to Work. Panel shares new ideas to create a winning corporate culture. Moderator: Dave Vagnoni
Is there something about your office culture that's lacking? Not sure why your employees aren't giving their all? Listen to this lively panel discussion, featuring tops execs from several of Counselor's Best Places To Work winners. Get advice that’ll have your staff thinking more creatively, while getting measurable results.
Topics covered will include:
- Becoming a more effective leader
- Winning employee respect
- Motivating staff to give 100%
- Creating a sustainable corporate culture
- Determining what's most important to employee happiness
- Addressing health and wellness concerns
- Eliciting honest feedback from workers
- Developing unique ways to celebrate success
Panelists: Kim Laffer, Motivators; Steve Levschuk, Talbot Marketing; Lon McGowan, iClick; Michael Bistocchi, Clegg Promos; Paul Gittemeier, Tic Toc, Donna K. Burnette, FranklinCovey
9:00-9:30—State of the Industry LIVE. Industry leaders analyze highlights from the latest Counselor magazine research and create a blueprint for doing business in 2013 and beyond. Moderator: Andy Cohen
Counselor's editor and a panel of industry experts slice and dice the latest State of the Industry data to reveal the most important trends impacting the industry right now. Providing a blueprint for the ad specialty market for 2013 and beyond, this innovative session is sure to unveil actionable trends and strategies to help industry companies thrive.
Panelists: Alistair Mylchreest, Sourcing City; Bill Korowitz, Magnet; Lori Bauer, BIC/Norwood, Marc Simon, HALO Branded Solutions
9:30-10:45—Strategic planning session: How will you prepare your company to be successful in the future? Facilitator: Michele Bell
Based on the data shared in our Counselor State of the Industry Live session, distributors and suppliers will come together for group discussions to create strategies for success—whether they be in marketing efforts, streamlining operational initiatives or more efficient customer service protocols—for the upcoming year.
11:00-11:30—Attracting and Retaining the Right People to Move Your Business Forward. Moderator: Rich Fairfield
While U.S. unemployment statistics might suggest otherwise, many industry leaders still say attracting and retaining top sales talent is their biggest challenge. This session will provide actionable strategies for finding and attracting top salespeople. You'll leave with:
- The best recruiting strategies for the digital world
- Secrets of hiring and retention success
- Sources for talent that you may not have considered
- Strategies for attracting, and motivating, members of the twenty-something set
- Tips for creating a culture that attracts the best people
Panelists: Jeff Becker, Kotis Design, Greg Muzzillo, Proforma, Chris Vernon, The Vernon Company
11:30-12:15 p.m. The Power 50 Speaks. Moderator: Matthew Cohn
What do the most influential minds in the industry think about the pressing topics and challenges facing the ad specialty market? How will factors like increased online competition, the changing political landscape and the volatile international economy affect the industry in 2013? Listen as members of the 2012 Counselor Power 50 share their thoughts on the biggest challenges and opportunities of the day—and how companies can capitalize on them.
Panelists: Trevor Gnesin, Logomark; Kim Newell, Worldwide Lines; Ross Silverstein, iPROMOTEu; Craig Callaway, eCompanyStore
12:15 p.m. Wrap-up with Tim Andrews