Suppliers: Submitting Ad Materials – Frequently Asked Questions
1. What are
the mechanical specifications for each magazine?
2. What are the
mechanical specifications for each catalog and Register?
3. Can I send
my ad electronically?
ASI has made sending your ad or images easy.
Please note that PDF files are not
acceptable as color proofs and do not provide a guide
for color accuracy. All advertisers are encouraged
to send a SWOP-standard proof to: ASI, 4800 Street
Road, Trevose, PA 19053,
Attn: Publication/Contact Name.
4. What information do you need to prepare an ad
for an ASI catalog?
- Product number
- A description of the product (construction, features,
size, imprint area, etc.)
- Coded pricing
- Imprinting methods with coded costs
- Production time
- For some catalogs: your F.O.B.
point, personalization information or a value-added
5. Do you need
me to send a color proof of the advertisement I’m
Yes, we do encourage you to send a SWOP color proof with
each ad in order to match the color you've approved
with the color on the press.
6. Are there logos
that I cannot include in my advertisements?
Yes.See this list.
7. Do you send my material
back to me?
We return all samples sent to us for all publications
excluding disks unless requested.