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Public Relations Contacts

 

ASI
Contact: Scott Fuhr
Director, Corporate Communications
Advertising Specialty Institute
4800 Street Road
Trevose, PA 19053
Phone: 800-546-1487
sfuhr@asicentral.com


The ASI Show!
Contact: Daniel Hagan
Advertising Specialty Institute
4800 Street Road
Trevose, PA 19053
Phone: 215-953-3773
dhagan@asicentral.com

 

ABOUT ASI : Media Room

  
Media Coverage

Reporters from around the nation are interested in learning more about the advertising specialty industry and have featured ASI, its members and a variety of advertising specialties in more than 100 media outlets. Following are nine examples from television, magazines, new media and newspapers.

Television

 

 

Feb. 8, 2008 – ASI featured lighted ice cubes, seed paper notecards, the Wavy Wand, scrolling name tags and more from ASI Dallas in this spot on WFAA-TV, with The Why Guy.  Click the green button to watch.

 

 
     
 

 

May 4, 2007 – ASI featured Frisbees with logos, a lanyard with a zipper, an imprinted bar stool and many more products from the ASI Show! Philadelphia in this spot on local station FOX 29.  Click on the green button to watch.

 

 
     
 

 

Mar. 4, 2007 – Your Business on MSNBC featured a segment about ad specialties, reaching over 200,000 entrepreneurs.  ASI featured products, like anti-microbial markers, pill cases for dogs and paper clips in the shapes of trucks, apples and light bulbs.  Click on the green button to watch.

 
       
 
Feb. 13, 2007 - Channel 8 News in Dallas, Texas featured bobble heads, musical cake cutters, talking bags and other hot advertising specialty products from ASI Show!® Dallas.   Click on the green button to watch.
 
       
 

Jul. 13, 2006 - NBC 5 in Chicago featured the walking king for Burger King and other popular promotional products from the ASI Show! Chicago, live in the studio.  Click the green button to watch.

 
       
 

May 26, 2006 - The legendary Don Polec, of Action 6 News in Philadelphia, highlights the new Logo Bean, the rocket pen, and imprinted roses at the ASI Show! Click the green button to watch.

 
       
 
Feb. 10, 2006 - ASI publisher, Rich Fairfield, Michele Bell, senior editor for ASI magazines, and Scott Fuhr, corporate communications director for ASI, were live with Mike Castellucci, the “Why Guy,” on WFAA.  Click the green button to watch.
 
       
 
Feb. 9, 2006 – ASI staff joined the Good Day morning show live at FOX 4 Dallas.  The spot showcases the singing sock puppet, from Mary Meyer Corp. and light-up cell phone jewelry, from AITG. Click the green button to watch.
 
       
          
Jan. 4, 2005 – Joe Haley, managing editor for Counselor magazine at ASI, was live with Orlando's WESH 2 News.  Joe features a toaster that burns a logo onto bread, from LCK & Associates, and a compressed T-Shirt package, from AddVenture Products, Inc. Click the green button to watch.
            
Magazines


May 8, 2006 – Advertising Age published a two-page story about the power of advertising specialties in marketing, and includes 11 pictures of products.  The magazine has a readership of 240,000 executives. Click here to read the article.
 

New Media

StreetIQ.com
June 12, 2006 - StreetIQ.com recorded podcast interviews of 17 ASI members at the ASI Show! Philadelphia.  Find out what's hot, like roses that can be imprinted with company logos or cards that offer downloadable music.  Also featured is an industry update from Tim Andrews, president of ASI.  Click here to listen.

Feb. 10, 2006 - StreetIQ.com recorded podcast interviews of ASI staff and nine ASI members at the ASI Show! Dallas.  This is the same Website featuring podcasts from Jim Cramer, host of CNBC’s “Mad Money” show.  Click here to listen.

MarketingSherpa
Feb. 14, 2006 - MarketingSherpa, an information publisher for marketing and business professionals, wrote a research article about how the sales of advertising specialties are growing.  Tim Andrews, president of ASI, was interviewed and this is the first article about the industry for MarketingSherpa’s readership of 170,000.  Click here to preview the article.
 

Newspapers

Newsday
May 12, 2008 – USA Today visited the inaugural ASI Show in New York City and featured five unique promotional products.
Click here to read the article.

Newsday
Nov. 29, 2006 - Newsday in New York published a story about how to use unique promotional items to build a successful corporate gift-giving program.  Click here to read the article. 

The Philadelphia Inquirer
May 31, 2006 - ASI, ASI Show! Philadelphia, ASI members and the ad specialty industry are featured in this two-page article that provides an overview and photos of popular products
Read the article here.

May 26, 2005 - The Philadelphia Inquirer provided extensive coverage of the Donald Trump keynote session at the ASI Show! Philadelphia and interviewed Matthew Cohn, ASI Show! president.  Read the article here.

The Bucks County Courier Times
Jan. 23, 2006 - The Bucks County Courier Times interviewed Tim Andrews, president of ASI, for its first Executive Talk article.  Tim shares some of his personal life experiences and thoughts about ASI and the advertising specialty industry.  Click here to read the article.

The Wall Street Journal
May 31, 2005 - The Wall Street Journal's business enterprise columnist, Gwendolyn Bounds, walked the floor at the ASI Show! Philadelphia and interviewed seven ASI members.  Read the article here.

For more information about ASI's media initiatives, call Scott Fuhr, at 800-546-1487.

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