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ASI's Wearables Magazine Unveils Bold New Look in Year's Biggest Issue


Top apparel products and decorated clothing take center stage in apparel industry resource

TREVOSE, PA – September 10, 2013 – Wearables® magazine puts top apparel products and decorated clothing front and center in a bold redesign unveiled this week in the award-winning publication’s biggest issue of the year: the annual style and fall fashion preview.

Wearables, published 10 times a year by the Advertising Specialty Institute® (ASI), is the $19.4 billion promotional products industry’s go-to print and online resource for apparel, accessories and sales strategies. According to ASI research, 90% of readers polled cite Wearables as their best source for apparel information.

Highlights of the new Wearables magazine include:

  • The Wow Factor. A striking redesign featuring high-impact photography inspired by prominent fashion and business magazines that emphasizes leading apparel products and decorated clothing.
  • News You Can Use. The magazine expands its editorial focus even further with new sections packed with information readers want: trends and product categories, smart business strategies and user-friendly technical information to help boost expertise.
  • Enriched Content. Updated 12-page “Screen-Printing Success” section for Wearables’ recently expanded audience of screen-printers, covering the latest decoration trends and product announcements. All told, 32% of Wearables’ current readers are screen-printers and embroiderers.

“We listened to our readers, and after months of research and design, a stellar team headed by art director Hillary Haught, photographer Mark Pricskett and senior designer Glen Karpowich delivered a more sophisticated magazine just in time for a splashy debut in our biggest issue of the year,” said Wearables Editor C.J. Mittica. “The driving force behind this brash new look is to provide an even bigger showcase for the dozens of industry products we feature each issue. At the same time, I’m sure long-time readers and newcomers alike will be pleased by our continued commitment to and passion for in-depth content on apparel, decoration and business – everything making an impact in the world of wearables today.”

The fall preview issue includes a six-page high fashion shoot, a feature on trend-setting designers, round four of a year-long competition for 2013’s top decorator and a how-to on creating a vintage screen-print.

The 2013 National Azbee Awards of Excellence recently named Wearables a Top 10 Magazine of the Year along with honoring it for graphics and editorial content. Wearables was also a 2013 Jesse H. Neal Award finalist for Best Single Article for “Passing the Test,” an investigation into whether garments from industry suppliers and retail brands lived up to their performance property claims, and for Best Subject-Related Package for “Made in America,” an examination of the root causes allowing domestic apparel manufacturers to thrive here at home.

Since 2004, ASI publications have been honored with 102 editorial and design awards. Melinda Ligos is editor in chief of all ASI magazines, and senior vice president of professional development. ASI publishes seven catalogs, five magazines and seven newsletters. ASI’s magazine circulation is audited and growing, and Counselor®’s collection of top lists are now the industry standard.

To learn more about ASI’s publications, contact Melinda Ligos at mligos@asicentral.com. For info on advertising in Wearables, contact Ed Koehler, ASI’s VP of magazines and catalogs at ekoehler@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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