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New ASI Stitches Membership Package Now Available


Harness the power of Stitches magazine to pump up sales

TREVOSE, PA – May 6, 2013 – The Advertising Specialty Institute® (ASI) is now offering a new Stitches membership package to help embroidery businesses pump up their business and expand sales by utilizing a new set of business tools.

ASI’s award-winning Stitches® magazine is the ultimate resource for the embroidery industry. The magazine recently debuted a fresh design and new content that showcases reader interaction and creativity. Now, ASI is offering readers a new Stitches Membership Package that includes:

  • E-commerce solution: Fully customizable, virtual sample-ready and social media compatible website to showcase embroidery-ready products.
  • Face-to-face networking opportunities: Free admission to all five ASI trade shows.
  • ASI’s ESP Buyer’s Guide™: Source products from every supplier member.
  • ASI’s FastFind®: A print guide listing every distributor reseller.

Stitches readers are among the most active and informed businesspeople in the industry, and ASI is happy to offer them additional tools and resources to help them grow their business,” said Timothy M. Andrews, president and chief executive officer of ASI. “This new membership package was designed with the embroidery industry’s unique business niche in mind, to provide better access to greater networking opportunities along with e-commerce solutions and comprehensive industry guides. Add it all up and it’s like a ticket to ride to greater success.”

The revamped Stitches magazine, which launched in April, is cleaner and more sophisticated, with a renewed emphasis on reader contributions. Along with the latest news, looks and decorating solutions, Stitches also offers a new Interact section packed with reader connections, content from Stitches.com (including poll results and blog excerpts), interactions from the magazine’s Twitter and Facebook feeds, reader letters, reader designs from Stitches’ Pinterest page, expert advice from the magazine’s Editorial Advisory Board, and more.

The news section is decorator-centric, with industry and world news related to the decorator and decorated-apparel world, along with strategy/case study examples of how shops succeed. In addition, the magazine updated its LookBook section with an apparel and accessories showcase and the best embroidery designs, textile art, etc. The “Decorating Solutions” section now includes decorating and fabric trends and machine and software updates.

View the digital edition of the magazine on www.stitches.com.

For more info, click here or visit www.joinstitches.com. Click here to see a sample Stitches membership website. For more info call (800) 546-1428 or email Jared Hoch at majoraccounts@asicentral.com.

Stitches was honored as 2011 Magazine of the Year by the American Society of Business Publication Editors and won another national award from ASBPE for research for its annual “State of the Industry” issue. Stitches was most recently nominated for a prestigious 2013 Jesse H. Neal Award.

ASI publishes seven catalogs, five magazines and seven newsletters. ASI’s magazine circulation is audited and growing, and Counselor®’s top lists are now the industry standard. In less than 10 years, ASI magazines have been honored with nearly 100 journalism awards and remain the only industry publications to ever win the prestigious Neal Award.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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