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ASI's New ESP Presentations Tool Empowers Distributors


Designed to impress customers and streamline the shopping experience

TREVOSE, PA – April 9, 2013 – The Advertising Specialty Institute® (ASI) today
introduced its new user-friendly ESP Web® presentations tool, designed to empower distributor sales reps, impress clients and streamline the shopping experience.

With ASI’s latest ESP® innovation, creating sharp-looking sales presentations is now a simple, three-step process, starting with a smart dashboard that lets ASI members source products directly from ESP suppliers.

Using advanced navigation, the ESP Web presentations tool allows distributors to customize, demo and send. Select a professionally designed, fully customizable template and color palette. Add, edit or change one or all products and pricing information. Then export the final presentation or publish it to an ESP Website™, where customers can shop directly.

“The most critical part of making a sale is presenting the information, and with the all-new ESP Web presentations tool, anyone can turn a static sales pitch into a dynamic online demo,” said Timothy M. Andrews, president and chief executive officer of ASI. “We designed the presentations tool so it works for you, simply and beautifully, but with enough customizable enhancements to allow you to add your own stamp of distinction.”

ESP Web presentations tool features:

  • The personal touch. Add customer logos to one or all virtual sample-ready product images with the click of a button.
  • Smart notifications. ASI distributors are automatically notified when pricing changes or products are discontinued.
  • Sales-ready options. Send presentations via email or as an HTML link or publish right to ESP, where customers can shop directly.
  • Super selection. Choose from hundreds of designs, color options and layouts.

Today, 72% of all product searches in the industry are conducted in ESP, where distributors source and order every promotional product in the industry from 3,200 suppliers. In addition, speed across ASI’s entire ESP platform has increased over 150%.

Click here for more information or contact 800-546-1350.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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