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ASI's 2013 Professional Buyer's Guide Selling Fast


Designed exclusively for the Canadian marketplace and featuring best-in-class suppliers

TREVOSE, PA – January 24, 2013 – The Advertising Specialty Institute® (ASI) today announced the availability of its fast-selling 2013 The Professional Buyer’s Guide™ catalogue for the Canadian marketplace.

The full-size guide features a diverse selection of products from Canadian and Canadian-friendly suppliers, handy sales tips and an at-a-glance design that makes selection a snap. Guaranteed circulation is 50,000, and ASI has already received pre-orders totaling nearly 30,000 copies. Pricing is in Canadian funds.

The catalogue features numerous categories, from bags, tools, household, electronics and outdoors to wearables and accessories, food and drinkware, office supplies and sports and gardens. Hundreds of products from top suppliers are quickly located thanks to easy-browsing price and product indexes.

The 2013 The Professional Buyer’s Guide features:

  • Full-colour imprinting on the cover.
  • Informative advertorials about select suppliers.
  • Numerous Canadian- and USA-made products, including apparel.
  • Clever buyer’s guided tour of products to fit any campaign.
  • First-time offer of a free digital version ($299 value).

With exclusive full-colour imprinting, The Professional Buyer’s Guide includes the distributor’s colour logo and contact information on the cover any time throughout the year. Distributors can create a personalized marketing approach to differentiate themselves from their competition, build strong brand awareness and create a more professional image for clients.

“For 2013, ASI took a fresh look at a best-selling catalogue, complementing 122 pages of innovative products with sales-generating advice designed to help distributors quickly create campaigns that will catch the eye and snag the sale,” said Timothy M. Andrews, president and chief executive officer of ASI.

Adding a full-colour logo on ASI catalogues is free. To see sample pages or order online, click here. For more information, contact Dan Brown, executive director of distributor services, at pbg@asicentral.com or at (800) 546-1350. Distributors receive free shipping on orders placed by Wednesday, February 13.

ASI publishes seven catalogues, five magazines and seven newsletters. The average distributor reports ASI catalogues produce $19,000 in sales per year.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogues to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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