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ASI Magazines Win Four More Folio Awards


Publications lauded for editorial and design excellence with one silver and three bronze

TREVOSE, PA – November 16, 2012 – The Advertising Specialty Institute® (ASI) today announced three of its publications won four 2012 Eddie Awards for outstanding editorial and design excellence from Folio: magazine.

Folio’s awards have long been viewed as the most inclusive and sought-after recognition in the industry, drawing the widest variety of publication types, from B-to-B to consumer to association and custom. ASI magazines competed against more than 2,000 entries and among the best publications in the industry, including Esquire, Harper’s Bazaar, Travel + Leisure and Popular Science.

Folio: presented one silver and three bronze awards to ASI’s winning magazines during a recent awards luncheon in New York City.

“I’d like to congratulate our editorial team on a huge 2012 winning streak,” said Timothy M. Andrews, president and chief executive officer of ASI. “We have, without a doubt, the most talented B-to-B editorial and education team in the nation, and I’m mighty proud of the hard work everyone on the team puts into each and every issue, making sure our readers benefit from insightful reporting and quality design.”

ASI’s winning entries are:

For the “Best Places to Work” article, three Counselor editors explored the culture of success during a week-long, 3,000-mile, 14-company journey. Counselor’s annual “State of the Industry” issue is a mix of statistics and information designed to help readers do their jobs better, in part by creating complete business plans. Andy Cohen is editor of Counselor.

The Advantages article centered on an insightful report generated by a contest the magazine held for winning business cards, as voted on by sales reps and business consultants. Kathy Huston is editor of Advantages.

Stitches’ winning issue centered on fashion, offering readers an exclusive, comprehensive look at up-to-the-minute fashion and embroidery trends, along with a stunning on-location shoot featuring the work of top textile artists, designers and decorators. Nicole Rollender is editor of Stitches.

ASI publishes eight catalogs and five magazines in addition to the Successful PromotionsTrend Report e-newsletter. Since 2004, ASI publications have won 85 editorial awards, including seven Jesse H. Neal Awards, considered the Pulitzer Prize of the business press. Melinda Ligos is ASI’s editor in chief and senior vice president of professional development.

To learn more about ASI’s publications, contact Rich Fairfield, chief revenue officer, publisher and EVP of marketing and user experience, at rfairfield@asicentral.com or (215) 953-3627.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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