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Quality and Value Command Center Stage in ASI's Gift Book Catalog


Best-selling end-buyer catalog provides impressive collection of timeless gifts

TREVOSE, PA – August 3, 2012 – The Advertising Specialty Institute® (ASI) today announced it’s already sold over 40,000 copies of its upscale 2012-13 Gift Book catalog, featuring an all-new digital version.

Distributors ordering The Gift Book® receive a free personalized digital version and free color imprinting if they order by August 31. The catalog comes with a guaranteed circulation of 75,000.

ASI’s most upscale, elegant catalog boasts an impressive collection of timeless gifts, artfully displayed to appeal to even the most sophisticated buyers. The 2012-13 Gift Book includes classic gift, food and drink and sports sections, along with quality children’s toys, custom gift cards, high-performance electronics, holiday ornaments and much more.

Appeal to selective end-buyers with limitless gifts for the home, office or playing field, including high-end products like wine sets, crystal vases, golf clubs, leather portfolios and an abundance of sweets and treats, easily divided by type, price range and product line.

The Gift Book features:

  • 400+ products from 60+ suppliers
  • Gifts starting at $9
  • Fresh, elegant design with three special sections
  • 2 cover options, including a cool chameleon-like deluxe blue
  • Eye-catching picture pages highlighting chic products paired with iconic B&W photos

“Set yourself apart and make a distinct impression on your most discriminating clients with The Gift Book catalog,” said Timothy M. Andrews, president and chief executive officer of ASI. “With critical holiday sales looming, this catalog is the obvious solution for those all-important repeat customers on the lookout for the perfect gift to express their thanks all year round.”

According to Counselor® magazine, more industry sales occur in the fourth quarter than any other period during the year; much of it is due to end-buyers’ needs for quality items for incentives and corporate gift-giving programs. In fact, according to a recent ASI study of end-buyers, 91% of recipients have taken action as a result of something they’ve noticed in a paper catalog, with nearly half (49%) purchasing a product.

To view sample pages of the 2012 The Gift Book catalog and to order online, click here. For more information, contact Dan Brown, executive director of distributor services, at dbrown@asicentral.com or at (800) 546-1350.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

 

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