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Brown & Bigelow Selects ASI as Website Provider


Top 40 distributor chooses ESP Websites for its highest sales performers

TREVOSE, PA – June 20, 2012 – The Advertising Specialty Institute® (ASI) today announced
Top 40 distributor Brown & Bigelow has selected ESP Websites™ to create a dynamic online destination for its high-performance sales force to impress discerning clients and excite new customers.

Brown & Bigelow (asi/148500), with $60.5 million in annual sales, chose ASI’s ESP Websites for its advanced sales-generating features as well as the distributor network manager feature, which allows a single administrator to make merchandizing, design and editorial changes to every site in a single click, allowing salespeople to focus on driving revenue.

“We are very pleased to partner with ASI to offer ESP Websites to our top-performing salespeople,” said William D. Smith Jr., executive vice president of Brown & Bigelow. “ASI has created the state-of-the-art solution we’ve been seeking for our tech-savvy clients and salespeople. With social media links, virtual sample creation, artwork transfers, shopping cart and payment processing, the sites have every feature that our salespeople need. This is an amazing solution we are proud to offer our team.”

Powered by an end-buyer-safe version of ESP® – the most robust and accurate sales engine in the industry – ESP Websites come out of the box with hundreds of thousands of ad specialties, social media integration, product videos, marketing banners, news and more. Featuring the latest Web technology and progressive Web design with hundreds of templates to choose from, ESP Websites allow distributors to sharply differentiate their companies from the competition. All sites are e-commerce enabled, allowing companies to accept credit cards and customers to make down payments to secure orders.

“Brown & Bigelow is one of the most well-established and respected distributors in the industry, and we are thrilled to provide its employee sales executives with the industry’s leading website solution,” said Heather DiPrato, ASI’s vice president of sales. “ESP Websites will give them the online brand and sales presence they need to compete and succeed at the highest levels in the industry.”

ESP Websites are available to all current ASI members. For more information, visit www.asicentral.com/espwebsites or call (800) 546-1350. ASI LogoMall® customers can upgrade to an ESP Website for free.

About Brown & Bigelow
Brown & Bigelow is a national promotional products distributor founded in 1896. The company sells promotional products through a network of 250 employee sales executives located throughout the country who are supported by 18 full service offices.

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.


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