Nearly a quarter of respondents also say
client gifts ring in more sales
TREVOSE, PA – December 21, 2011 – Results of the 2011 corporate gift-giving survey by the
Advertising Specialty Institute (ASI) show office Santas are spending an average $42.52 on their employee
elves, up 19.6% from 2010.
The annual ASI corporate gift-giving survey also shows gift cards and cash remain the
most popular employee gifts for the second year. But over six out of 10
respondents plan to spend about the same amount this holiday season as last on
corporate gifts for both employees and prospects or clients, suggesting
increased spending is not universal.
Nearly a quarter of
respondents say giving gifts to clients and prospects results in sales and
leads, but that goodwill is the greatest reward.
“At this special time of
year, it’s heartening to see that the Grinch is in short supply when it comes
to corporate gift-giving,” said Timothy M. Andrews, president and chief
executive officer of ASI. “No matter what the economic forecast, rewarding
employees for their hard work and thanking clients for placing orders remains a
wonderful way to spread a little cheer.”
ASI’s survey highlights include:
on clients or prospects is up 13.9% to $29.91.
respondents plan to give gift cards to employees. Cash bonuses are second, but
fell by 8 percentage points to 24% since 2010.
are the most commonly cited gift for clients or prospects, with 32% of
respondents planning on giving them.
(52%) plan on decorating their gifts with their company logos.
Holiday gift programs positively impact sales, with over one
quarter (27%) obtaining a referral and 24% generating a lead or obtaining a
sale from them.
The most commonly
attributed results are broader, such as a thank you (69%) or generating
Corporate gift-giving trends
as reported by ASI show well-made, brand-name items and personalization
are popular, as are office tools like calculators, memo pads and portfolios. Employers
reward bigger achievements with gift boxes, crystal towers, plaques and
personalized photo frames.
The hottest corporate gifts
of 2011 include coffee table books from the
National Geographic Society, iPad keyboards, leather-wrapped thermoses, customized
wine and spirits and leather Nook covers. To watch a video demo of these
products and more, click
here. For more info and photos, click here.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving
the promotional products industry, with a network of
over 27,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing
cloud-based e-commerce, enterprise resource planning
software (ERP) and customer relationship management software (CRM). ESP Web is the industry’s leading tool for
sourcing hundreds of thousands of products. A family-owned
business since 1962, ASI also provides online research,
opportunities, trade shows, education,
magazines, newsletters, custom websites and catalogs
to help members sell,
market and promote their brands. Visit ASI at www.asicentral.com
and on Facebook, Twitter,
LinkedIn, YouTube and the CEO’s blog.