Former Facebook director says
to provide products people use around the clock
TREVOSE, PA – December 6,
2011 – Digital
power player Randi Zuckerberg
in a radio interview today suggested companies tap the power of social media
and mobile devices, talk to people in the real world and focus on building a
brand instead of being cool.
“More and more companies are
creating beautiful experiences on mobile devices, on tablets,” said Zuckerberg, former director of market development for Facebook, in an interview Tuesday on ASI Radio.
“They’re bridging all those experiences – watching content on TV and having
incredible mobile experiences simultaneously. Offering deals on mobile. We’re
on the tip of the iceberg with mobile, and I’m really excited to see where we
Zuckerberg, who’s launching R to Z Media to help companies take
advantage of social media, said she advises people to “provide a product so
useful people want to use it around the clock, like e-mail. Focus on building a
brand, rather than on being hip or cool.”
Zuckerberg spoke to ASI Radio to advance a keynote speech she’s giving May 10 at a trade show
in New York City
hosted by the Advertising Specialty
Institute (ASI) on Social Change Through Social Media: How the Web is Changing the Way We
Live, Vote, Organize and Work.
The Harvard grad spoke on ASI Radio about branding, connecting with clients in cyberspace, becoming
a media empire-builder like comic Tina Fey and singing in a cover band called Feedbomb.
To listen to the interview in
its entirety, click
On creating a ubiquitous
brand, Zuckerberg said to avoid getting caught in a bubble.
“Anyone developing a global brand needs to really get out there and talk to
people who are using your products,” she said.
Social media, she said, is a
great way to catch the attention of a potential client or business partner. Open
a dialogue by posting or tweeting articles about them or their campaigns and encourage
friends and followers to re-circulate. “People are really suckers for flattery,
and social media is great in that regard,” she said. “When you’re on social
media, be sure to really respond to people and have a conversation – don’t make
it a one-way communication.”
Zuckerberg credits a strong, involved team for the
successful launch of Facebook’s U.S. election and international politics strategy and Facebook Live’s streaming coverage
of the presidential inauguration. “It’s really important to have a culture
where people truly believe great ideas can come from anywhere,” she said.
“You’ll be much more effective at creating something truly groundbreaking if
you can empower people on the team to be experts. And to come
up with really interesting challenges and solutions.”
For more information, contact ASI’s PR manager,
Dawn Marie, at firstname.lastname@example.org
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving
the promotional products industry, with a network of
over 27,000 distributors and suppliers throughout North America.