half of all surveyed companies rewarding
PA – July
are rewarding employees for surviving the recession with company picnics
featuring everything from frisbees,
dunk tanks and egg races to drinking games, jousting
and medical testing, says a new survey from the Advertising Specialty Institute
those surveyed, 41%
a company picnic this
summer. And 8%
say they are hosting a picnic for the first time or the first time in recent
that are finally making money again are rewarding their employees for all their
hard work and boosting morale with big employee picnics this year,” said Timothy
president and chief executive officer of ASI. “Whether you do it with pony rides and barbecue
or competitive tournaments and beer, it’s clear from our survey that companies
are having fun again.”
say family is always or
away promotional products to attendees,
Of those who give
give away T-shirts;
44% give away recreational
items like frisbees,
games and toys; and 32%
caps and headgear.
responding to the survey spend an average of $4,116 on their company picnic.
polled cited a number of different recreational offerings at their picnics,
including bouncy houses,
inflatable slides, crafts,
attractions, raffles, water
eating competitions and even medical
testing, jousting and drinking
more information, contact Larry Basinait,
executive director of research services, at (800) 546-1416
surveyed a random sampling of 400 individuals working at companies outside the
promotional products industry.
is the largest education, media and marketing organization for the $17
promotional products industry. Promotional products (aka
giveaways, ad specialties, swag, freebies) are items
like pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with
a logo or slogan to promote everything from a new store opening or hot new
product to a Super Bowl win or even the U.S. Census.
products beat out prime-time TV, radio and print advertising as the most
cost-effective advertising medium available.
Visit ASI at www.asicentral.com and
on Facebook, Twitter, LinkedIn,
YouTube and the CEO’s blog.