More than half of HR
pros surveyed say branded giveaways are A+
With hiring for the Class of 2011 up double digits over last year, companies are
turning to branded freebies to court new grads, according to a new survey from
the Advertising Specialty Institute
Results of the new
survey found 56% of responding human resources professionals say promotional
products imprinted with a company’s name or logo convey a positive image when
distributed during job fairs and other recruiting efforts.
Of those surveyed, 55%
using promotional products with hiring use pens and 41% use logoed
like T-shirts, calendars and high-tech accessories in conjunction with hiring,
which is on the rise according to
Association of Colleges and Employers
For the first time since 2007, employers report a double-digit increase in
their spring hiring projections, the NACE reports.
“As hiring increases,
so does the need for creative use of promotional products to attract the best
possible candidates,” said Timothy M. Andrews, president and chief executive
officer of ASI.
“Whether companies hand out a cleverly branded T-shirt or a personalized iPod
to potential recruits, the ‘We want you’ message is clearly conveyed.”
And don’t forget to
“think geek,” said Andrews, and employ technology like QR Codes
on event giveaways for tracking and analytics.
When it comes to
attracting top grads, unusual and useful branded items like an iPhone cover are
essential to drive word-of-mouth
conversation and branding exposure, said Jessica Miller-Merrell, CEO
of Xceptional HR.
“Companies need to
bring their A game to job fairs, conferences and other events where they
recruit and engage candidates,” said Miller-Merrell. “Items need to be
original, interesting, and applicable to the audience. Interactive swag is one
of the most effective tools, as well as interesting and unusual pins and items
that appeal to the audience.”
The Advertising Specialty Institute is the largest education, media and
marketing organization serving the advertising specialty industry, with a
membership of over 26,000 distributor firms (sellers) and supplier firms
(manufacturers) of advertising specialties. Supplier firms use ASI
print and electronic resources to market products to over 23,000 ASI
distributor firms. Distributor firms use
print and electronic resources, which contain nearly every product in the
industry from more than 3,200 reputable suppliers, to locate supplier firms and
to market services to buyers. ASI
provides catalogs, information directories, newsletters, magazines, websites
and databases, and offers e-commerce, marketing and selling tools. Visit ASI at www.asicentral.com and
on Facebook, Twitter,
YouTube and the CEO’s blog.